SEGA Launches New 'Fearless Year of Shadow' Marketing Campaign

Oh yeah!

For me it brings me to a "Page not found" screen :(

2 minutes ago, Cyb3rkn1ght said:

For me it brings me to a "Page not found" screen :(

Hmmm…

It works for me.

It honestly did not work for me before I posted this topic.

Just now, Shiny Gems said:

It works for me.

its probably because im on a school computer-

Thanks for the heads up on this, @Shiny Gems! :)

The website's up now, it wasn't working before... but hey, cool new render!

3 minutes ago, Dreadknux said:

Thanks for the heads up on this, @Shiny Gems! :)

The website's up now, it wasn't working before... but hey, cool new render!

No problem!

And of course! That render does look sweet! I like how he is using his jet shoes!

EDIT: This was apparently posted.

3 minutes ago, Shiny Gems said:

That render does look sweet! I like how he is using his jet shoes!

it works now! (Also, new PFP, don't mind if I do-)

We just got official key art and logo renders from SEGA PR, I've added them to the original/story post!

WOOHOO!!! HAPPY ULTIMATE LIFE FORM YEAR!!!

I love that render!

That campaign looks so cool. 

13 minutes ago, Dreadknux said:

Thanks for the heads up on this, @Shiny Gems! :)

The website's up now, it wasn't working before... but hey, cool new render!

Good thing I still save the Shadow render without the background. Yes, I actually did that btw.

I HAVE TO SEE SHADOW'S BIKE. The trailer is actually my life story from the last 2 years. If only Shadow were there to tell me...

The Shadow render is absolutely beautiful. Love to see it!

Is that the closest Shadow has ever come to a smile? Lol

Of course the real question here is, if this is the Year of Shadow, will it also be the year that Sega actually gets his characterization right? Because from what I've heard, Sonic Prime was at least a step in the right direction, but I know that a lot of fans are still pissed about his IDW characterization, and if there's gonna be a heavy emphasis on the character this year, the fans are gonna wanna see him done right.

Just now, castell-neath said:

Is that the closest Shadow has ever come to a smile? Lol

I was thinking the exact same thing!

Wonder if this secondary character themed year will be a major financial loss too? https://en.wikipedia.org/wiki/Year_of_Luigi

Well, with this happening, I would like to post something that may fit the occasion.

I know this music is from a non-Sonic game, but it was used in a Sonic fan hack and this was playing through my head when the year of Shadow was revealed. I think it fits this occasion.

You know, I think one of the things that makes Shadow likable is how relatable he is, not that other Sonic characters aren't so relatable, but if being a character with a dark backstory wasn't enough, he does seem strong, and he kind of goes through things that plenty of people in real life may go through, and that said, he has gone through  a lot. I think Shadow is a very relatable character.

The thing is, aside from the other reasons as to why, I think that one reason people don't like Shadow is because of how relatable and strong he is. I mean, there are many people who put down others and try to bash, criticize or otherwise pick on other people, and there are plenty of people in this world who do that. In fact, some people may not want others to get stronger so that they can control those people for the sake of power. I think that this might be one of the reasons (not THE reason, but a reason) as to why others don't like Shadow because of how he inspires others or is relatable. Shadow's strength, what he has been through, being independent and other things, along with perhaps other things like any bad characterization and other flaws Shadow may or may have had of course, might be, to me, why there are those who don't like him. Sure, this may be more of a theory, but still...

Anyway, Shadow is not just about edginess. Like what @SupahBerrysaid, and what @Maple Syrupsaid in a status update, there are reasons why Shadow is a strong, independent and most of all, relatable character. I also think that given how the world is today and how many people go through difficult times, and other things, I could be wrong, but it makes sense why most people in today's world could like Shadow. I think Shadow is that inspiring.

7 minutes ago, Shiny Gems said:

You know, I think one of the things that makes Shadow likable is how relatable he is, not that other Sonic characters aren't so relatable, but if being a character with a dark backstory wasn't enough, he does seem strong, and he kind of goes through things that plenty of people in real life may go through, and that said, he has gone through  a lot. I think Shadow is a very relatable character.

The thing is, aside from the other reasons as to why, I think that one reason people don't like Shadow is because of how relatable and strong he is. I mean, there are many people who put down others and try to bash, criticize or otherwise pick on other people, and there are plenty of people in this world who do that. In fact, some people may not want others to get stronger so that they can control those people for the sake of power. I think that this might be one of the reasons (not THE reason, but a reason) as to why others don't like Shadow because of how he inspires others or is relatable. Shadow's strength, what he has been through, being independent and other things, along with perhaps other things like any bad characterization and other flaws Shadow may or may have had of course, might be, to me, why there are those who don't like him. Sure, this may be more of a theory, but still...

Anyway, Shadow is not just about edginess. Like what @SupahBerrysaid, and what @Maple Syrupsaid in a status update, there are reasons why Shadow is a strong, independent and most of all, relatable character. I also think that given how the world is today and how many people go through difficult times, and other things, I could be wrong, but it makes sense why most people in today's world could like Shadow. I think Shadow is that inspiring.

Yes, If you dive deeper into Shadow's character, you'll find out that he is really relatable, possibly more relatable than Tails! Even though he is a guy rides around on a motorcycle and wields a gun, doesn't mean that he is a bad influence or guy. You know what Maria said, a Shadow shows the way to a light because where there's a light, there is a Shadow. Your power comes from inside of YOU. Not anyone else. You control your life.

Just now, Maple Syrup said:

Yes, If you dive deeper into Shadow's character, you'll find out that he is really relatable, possibly more relatable than Tails! Even though he is a guy rides around on a motorcycle and wields a gun, doesn't mean that he is a bad influence or guy. You know what Maria said, a Shadow shows the way to a light because where there's a light, there is a Shadow.

Of course!

That said, I am not sure about how many Shadow the Hedgehog haters realize how relatable Shadow is, and why that is a good thing.

This is actually really cool I think. It's a step towards the Shadow we all loved in SA2, rather than the edgy mischaracterised version we got throughout the 2010s. I really hope it's a sign he'll be written more like his true self in future games.

(Also, that trailer took me right back to being young in the 00s!)

FINALLY WE ARE GETTING GOOD LOOKING 3D RENDERS!! this looks really good I genuinely thought it was fanmade or stylized 2d for a moment. REALLY happy theyre getting more creative and exciting with the 3d renders.

I wish I had a Time Machine so I could go back 10 years and show people this new second coming of ShTH. The reactions would be priceless!