Despite there being no evidence that Sega would be at this years SXSW, news has started to spread that the speakers database for the 2019 even has been updated to include various Sega personalities such as Takashi Iizuka and Aaron Webber.
Whilst this could have been a mistake, the official SXSW twitter account made the following tweet.
V excited about tomorrow's announcement. I would tell you all about it but…
Just over a month ago, I set myself a little personal project, I decided to research the various official Sonic Mascot costumes which have been used over the years, I wanted to see how they changed, if there was any relation in design to the games, as well as how other regions created their mascots.
It was supposed to be a short project, I thought ‘there can’t be ‘that many, this will probably be just a 5 min video at best’, I was very wrong. Not only did this project take a full month to complete, it ended up being one of the strangest research trips I have ever undertaken. You can view the full end result video at the end of the article.
For now, enjoy these highlights.
If you’ve ever attend any video game convention or event, chances are you’ll see at least one official mascot, every big publisher tries to have one near their stand. They’re like people magnets, you put a mascot at your stand, people go over to it, it’s a great way to get people to look at your game who may have otherwise past it by.
Sega knows this well, and with nearly 30 years of Sonic games, there has been nearly 30 years of these official Sonic Mascot costumes… And some of them are wild…
The Classic Era (1990 – 1995)
During the madness which was Sonic 2’s release, Sega created a Sonic & Tails mascot in the UK. The costumes appeared numerous times in the pages of Sonic the Comic but also appeared in video form on Bad Influence’s 1992 Christmas Special. The Mascots also entertained visitors to the Future Entertainment show in 1992 as well as the 1992 Sega Championship Finals.
The United states also had their own Sonic & Tails mascots at this time, whilst the Sonic was similar in design, their Tails took a different approach, it was still huge but was much less furry and and was a different colour tone.
Japan had a few costumes around this time, but this is the most infamous of the lot, because it hung out with Michael Jackson during the promotion of Sonic 3.
The costume has a very friendly look to it and a “Nice smile” but what you might not realise, the smile is actually a vital part of the design… it’s where the performer looks out of.
Adventure Era (1999 – 2005)
At the 1999 E3 expo, Sega debuted an entire cast of new costumes, Sonic, Tails, Amy and Knuckles all got the mascot treatment. Whilst this was a major E3 for Sega, there exists very little media of the costumes at the event.
However, the costumes were so good and popular that they also appeared at several events in Japan and were even brought back into service when Sega were promoting both Sonic Adventure 2, Sonic X and even Sonic Battle!
Over time, Sega increased the number of characters to go along with this line, such as Rouge, Shadow, Eggman and even Cream! Cream made her only appearance at the 2002 Worlds Hobby Fair in Japan and from all accounts has never appeared at any other event since.
Shadow and Sonic’s costume was brought back temporarily to help promote Shadow the Hedgehog, but the other cast would remain dormant until eventually re-designed for later events.
Joypolis (? – Present Day)
This is probably the longest running Sonic costume in history, probably because it’s so good! Tokyo Joypolis has had this guy entertaining guests for at least 10 years, he’s normally available daily for photos at the park and during special occasions like Halloween and Christmas, Sonic will often dress up to get into the spirit of things.
Sega Republic (2009)
Sega Republic was Dubai’s answer to Tokyo Joypolis, a huge indoor theme park with Sega themed rides and attractions. To help promote the park, they had three mascots based on Sonic, Tails and Amy.
Whilst Tails and Amy were reserved for media events, Sonic was a daily sight in the park, guests could get a photo with him and he would even attend birthday parties which you could book at the park itself!
Sonic Boom (2014 – Present Day)
Regardless as to what you may think of Boom, a lot of effort went into these creations, Tails and Amy especially since they’re completely original. Whilst the Sonic was based off the main Sega Sonic costume used at the time, they still went to the effort to give him new shoes and accessories.
Modern Era (2010 – Present Day)
Chances are you are more than familiar with these two costumes, they have been used at almost every video-game event since 2010, the above one has been a regular feature of Summer of Sonic.
The modern design has slimmed down the costume from the more bulky ones seen in the 90’s and in Japan, this means the performer is able to make more energetic motions, at Summer of Sonic this costume was even seen dancing with Crush 40 on stage and even attended the Alton Towers Sonic Spinball launch event and entertained guests with a number of recognisable poses.
It was used worldwide up until very recently… until this costume replaced it…
This costume uses much higher grade materials which means it still looks really good after a long days use. The shoes are much higher quality and it has a ‘nice smile’ instead of the creepy Sonic Heroes grin that the other costume has.
It was only ever used for one Tokyo Game Show, yet… look at it! They made a Werehog costume to help promote the launch of Sonic Unleashed, despite the size of the costume the performer is able to move very easily in it.
What little video exists shows the costume jumping, waving their arms in the air, walking quickly with confidence and even pulling some of the Werehog poses from the game
And from what I can tell… it was used for less than a week at one event, despite being one of the best costumes Sega have ever made!
…And The Rest
This was just a little look at some of the better and most iconic costumes which span the 27 years (technically 28) in which Sega have been promoting Sonic. There are many more and some of them….
…Are certainly unique…
Check out the video below if you’re interested and want to see the full history since it’s quite in depth.
Update: Apparently this building is where Sega’s Joypolis China is located! So that might explain it, but if it’s not that makes this story even better!
Original Article: We don’t know why. But there is a giant statue of Sonic just sitting on a building in Qingdao, Shandong province China. It’s been there since August of last year and… that’s all I can find out about it.
So don’t ask questions… Just sit back and enjoy giant Sonic waving at the little people.
Maybe make the odd Attack on Titan joke or giant related pun… But for now, just sit back, relax and wave.
Oh…..My….God! An episode of Sonic Talk that’s up just days after being recorded rather than weeks?!! That’s insane!!
Join Jason, Alex, GX and our special-guest-maybe-new-fourth-chair Queen Misty Lakes as we discuss the latest games, Sonic’s upcoming movie and his cameo in Ralph Breaks The Internet. We also discuss the delay of Team Sonic Racing and how everyone in the Sonic Universe might have a slight cameo in Super Smash Bros Ultimate thanks to the new spirit mode. Listen in and join the fun!
Thirty years ago, SEGA launched the SEGA Mega Drive in Japan, starting a 16-bit revolution. Less than a year later in August 1989, that system would come to American shores as the SEGA Genesis. A year after that, in September of 1990, the Mega Drive would finally reach Brazil and PAL regions, building on the success of its predecessor the SEGA Master System. Continue reading Happy 30th Anniversary to the SEGA Mega Drive/Genesis!
SEGA Japan is moving hard into competitive sports, using its popular puzzle franchise Puyo Puyo as a means to tap into the market. And as a little treat to hook in Sonic fans, the company has announced that the blue blur and his pals will feature in the newly-released Puyo Puyo eSports. Continue reading Sonic-Themed Puyo Revealed for Puyo Puyo eSports
SEGA AGES has already provided us with some fantastic retro Sonic goodness on Nintendo Switch, with the original Mega Drive classic Sonic the Hedgehog available on the eShop. But, if a new Famitsu interview is any indication, it seems that developer M2 could be on the cusp of being able to deliver Dreamcast titles on the hybrid console too. Continue reading SEGA AGES Close To Bringing Dreamcast to Nintendo Switch
Charity gaming event Gameblast18 kicks off this Friday 23rd of February, and to help launch three days of festivities, SEGA will be hosting a 24-hour stream, starting at 6pm UTC (6pm GMT). Those wishing to tune in can do so via the SEGA Europe YouTube channel.
Highlights of the stream are set to include:
Yakuza 6 and the PC version of Puyo Puyo Tetris, ahead of their release
Sonic Mania, Sonic Generations, and Sonic Adventure 2
An SOE staffer will be transformed into a Space Marine on Friday
Midnight Alien Isolation
Bayonetta, with a very special guest from 2pm on Saturday
The stream will be raising funds for the great cause of helping thousands of people with physical disabilities enjoy video games through specially designed games controllers. You can donate to the cause through the SEGA Gameblast18 JustGiving page.
Sonic has his first game of 2018 and it’s not what you’d expect.
Introducing Sega Slots. A new game for iOS and Android. It’s a gambling simulator slot machine game. One of many kinds you can find on mobile devices. In Sega Slots you start with Sonic Slots only and level your way up to Shinobi, Golden Axe, Super Monkey Ball and more. The top level game at 101 is Classic Sonic in Casino Night Zone (makes sense). It includes mini games as well as the regular slot machine games.
Sega Slots is available on iTunes and Google Play for your Apple and Android devices now if you feel like taking a gamble and trying it out.
Looks like we’re not done with pre-order news yet! EB Games Australia has just put up a pre-order offer on top of Sega’s. If you pre-order from their stores, you will get a Shadow the Hedgehog costume for your avatar. It looks just like him! Albeit a bit skinny. Before everyone gets outraged at possible exclusive content, it should be noted that no where does it say that it’s exclusive. This means that there’s a good chance the costume is available in-game, so I wouldn’t worry just yet Shadow fans.
There’s some other things of note. It says it also includes “13 more in-game outfits and items and accessories” and “four Sonic Forces Art Cards”. These extra bonuses may be replacing the controller skins in Australia as there is no mention of them on the page.
Now since EB Games is an offshoot of Gamestop, chances are we may be seeing a similar offer in the US or UK. Time will tell.
Looks like the rumors are true! Sega has announced on the Sonic the Hedgehog Twitter account that Sonic Forces will be arriving on November 7th along with a US price tag of $39.99. On top of that, folks who pre-order the game will receive a controller skin for their system of choice. Along with the controller skin comes five different skins for the avatar based on several Sega/Atlus game properties including Jet Set Radio, Persona, Puyo-Puyo, Super Monkey Ball and NiGHTS. Looks like a great price and bonus for those interested in the upcoming game.
Sonic Forces will be available for Switch, PS4, X-Box One and PC November 7th.
After a two-week delay, Sonic Mania finally sees its PC release today on Steam. As a reward for their wait, PC gamers can expect a version of the game that includes several bug fixes that are still present in the console versions, in addition to the Super Sonic transformation that can now be activated via a dedicated button (and allowing continued use of the drop dash once the player has collected more than 50 rings with all Chaos emeralds in their possession). Continue reading Sonic Mania Arrives on Steam With Bug Fixes And DRM
A twitter user by the name of Jojo has discovered that if you open up the Genesis/Mega Drive stand of the Sonic Mania Collector’s Edition statue, there is an actual LED light in the display! (NOTE: Doing so would void any warranty you might have on it.) What’s more, you can make it work! The tiny circuit board for the “SEGAAA!” sound includes two holes marked “LED”. All you need is a bit of copper wiring and a screwdriver. You can check how he did it on Jojo’s Twitter page, but man! What an easy mod! It makes you wonder though. Sega seemed to back out of the LED light working at the last minute. Why?
On Thursday, July 20th in the Indigo Ballroom at the Hilton Bayfront, I witnessed a concert by Sonic fans, for Sonic fans. A rocking music extravaganza with trumpets, saxophones, guitars, drums a keyboard and a lot of passion. It’s obvious that Shoto Nakama wanted to create something special and he truly has.
It started off with the usual stuff. Sound tests, followed by a ton of trailers. There was a funny moment as I watched Jun Senoue hanging out on the side, head-banging to his own tune, “Infinite’s Theme”.
The first song off the bat is of course, “Green Hill Zone”. The saxophone and trumpets really added a jazzy vibe to this classic tune. The video screens off to the side were showing off the original classic along with a bit of the level from Generations. Next, we go from the first Sonic tune, to one of the newest, Studiopolis! It’s cool hearing an instrumental version of a tune almost entirely programmed digitally and it’s done really well.
Next up, the lead singer, Dave Ross came onto the stage along with Crush 40’s own Jun Senoue. Now this was a rock concert! “Live and Learn” was the first tune up and they really rocked it. Dave shows a strong passion in his singing and a great range as well. Especially since the next song up was “Believe in Myself”. A song originally done by female singer Karen Brake, was sung by Dave himself and he did a surprisingly faithful version.
I gotta say this about Dave. He really knew how to work the crowd and was full of energy. When he wasn’t rocking out onstage, he was constantly jumping off the stage and running around into the crowd, giving out high-fives and making damn sure that the audience was having a great time.
Next up was “Endless Possibility” which must have been a favorite for the band as it was also the encore of the night. Dave was incredibly into it and seem to really love the number. After that, it was “Reach
For The Stars”. It was great hearing a number normally done mostly in chiptune and tonebox done with full instruments and vocals. Another great highlight of the night. They followed that up with “Escape From The City” which Dave seem to take as something he wanted the audience to do as he jumped off the stage, running around the large crowd. After fooling around for a bit and having Jun do a VERY short guitar solo, they went into “It Doesn’t Matter”, a song that fit Dave’s vocal range very well. The concert wrapped up with another performance of “Endless Possibility”.
All in all, this was a fantastic concert. The people onstage were full of energy and passion for the music they were playing and that passion was absorbed by the crowd watching. Dave Ross had a great vocal range and the performance of a true rock star. They asked if they’d like to see this concert tour close to a town near you. Hell yes, I would! I’ve seen a lot of Sonic concert performances (mostly Crush 40) and this was by far the best one. If they turn this into a full tour, don’t miss it!
Hidden away on the official San Diego Comic Con website, there is some really exciting news if you are lucky enough to be in San Diego during comic con.
Away from the actual event, in the Omni San Diego Hotel Grand Ballroom you can find Sega hosting a Sonic the Hedgehog Augmented Reality Experience. There will also be a concert with Shota Nakama held on the Tuesday evening but no details on that were given.
The event opens to developers and the public as a preview on the 19th of July, but it fully opens up on Thursday 20th and runs until Sunday 23rd.
Sega is presenting an AR Sonic experience and a special concert with the awesome Shota Nakama on Thursday evening, and dome takeover on Friday!
WHERE: Omni San Diego Hotel, Grand Ballroom, 4th Floor
Absolutely no details as to what this experience will be were revealed, or if it will ever be released in any way so those who are not there can see or experience it. If you happen to be in the neighbourhood at that time, lets us know what it was like.
Ever since it’s announcement, details regarding the Sonic movie have been incredibly thin, despite being a live action-CG hybrid, we don’t even have a cast list for it, and it only very recently announced that Deadpools director would be directing the film.
So when rumours and mumbles of a 2018 release were being talked about, this seemed a bit unlikely given the lack of information released so far about the film.
Well, Sega have now said that the movie will now be coming in 2019 which is a far more realistic release year.
In an interview with Games Industry, they dropped the line that the film would now be released in 2019.
“Nostalgia is actually very much in vogue, which is one the reasons we’ve been chasing it down,” he says. “Everything Nintendo has been doing has been driving big waves in nostalgia, they’ve done some amazing things and they had a lot of success with the classic NES. There is a film and documentary coming out about retro gaming called Console Wars. We also have a Sonic movie coming in 2019.”
So there we have it, time to book your tickets to the far off future of 2019.
Away from the actual gaming area, Sega has set up a rather large photo booth in which you can have your photo taken in front of a giant green screen, this will then be digitally imposed onto Sonic Forces/Sonic Mania (we’re unsure which) so you can take away a memento of yourself appearing inside a Sega game. Continue reading Sega’s E3 Photo Booth is Incredible “It Has a Trampoline!”
Remember how Sumo Digital kept dropping hints that they really wanted to do a fighting game? Looks like it was an idea which was seriously being considered if this discovery is anything to go by.
A design company by the name of Funsolve recently uploaded a bunch of concept art images for a number of Sega games, including the House of The Dead Overkill, Sonic & Sega All Stars Racing Transformed and more interestingly, two completely unknown All-Stars concepts, All Stars Brawl & All Stars Football.
The football concept is exactly what you would think, the Sega All Stars playing football with the trademark weapons being used during the game.
The brawl one however is the more interesting concept, with Super Sonic used to show the characters can fly around the stage as well as stand on platforms using power ups and throwing objects at opponents.
One annoying part of the concept art is that the brawl concept art was laid out like a comic book… only the second part of it is cut off and we really want to see how that fight was going to turn out.
If you take a look at the front cover of the newest issue of Licensing Today Worldwide, you’ll see that Sonic is on it, so you’d expect a major feature right? Well… there isn’t. At least nothing that we don’t already know.
There was however one interesting line in the magazine, that being that the next 18 months are to be very important and big for Sonic.
For several years, Sega has had an amazing theme park in the Dubai Mall running under the name ‘Sega Republic‘. The park had a number of Sonic themed rides and attractions which were quite popular with tourists in Dubai.
Despite being a popular attraction, it seems that the park has closed down with very little warning. SSMB user Sir Laptop brought to our attention that the website for Sega Republic has been taken down and replaced with a message telling customers that it’s closed.
In addition to this, their official Facebook page and twitter account appears to have also been removed.
Further evidence that the park has closed suddenly comes from several goodbye messages from the staff posted on other social media channels earlier today.
We’ll keep you up to date with more details as we get it.
The Sonic Stadium has discovered even more Sonic Boom concept art, but this time for last year’s Nintendo 3DS release Sonic Boom: Fire & Ice. The images were found on the portfolio of Casey Holtz a contract designer who worked on the game’s level and system design.
Level layout on 12 Race levels
Level layout on4 Adventure levels
Boss battle design, tuning, scripting
General systems tuning and support.
The concept art gives us a look at early stage and boss level sketches. In the original image files we can see they date back between November 2014 and early 2015 telling us the game was still in the very early stages not long before it was announced in June 2015, so it’s no wonder the game was delayed until September last year.
Check out the images in our gallery below and share your thoughts in the comments.
The Sonic Stadium has discovered a proof of concept for a Sonic the Hedgehog virtual reality project. The concept was developed for SEGA by Big Sky VR a Los Angeles based studio who worked on Coachella Explorer the first-ever mobile 3D simulation of the Coachella Music Festival. Big Sky describes their Sonic concept as a puzzle game in which our blue hero takes the user on an adventure through typical Sonic environments, though they fail to elaborate on any puzzle elements.
Big Sky developed a proof of concept for Sega to help them bring their icon Sonic the Hedgehog to the world of Virtual Reality. In this puzzle game experience Sonic escorts our user along an adventure that takes him across land sea under volcanos and above the clouds thats true to Sonic form.
Big Sky’s Greg Edwards has shared a video of the demo on his Vimeo account two months ago indicating that this is a very recent project. Whether anything more will come of this further down the line is unclear, but it’s interesting to know SEGA is looking at bringing Sonic to the world of virtual reality.
A lot of different news on Sonic Forces has been dropping these past 24 hours, and now word from Game Informer is that Knuckles, Amy Rose and the Chaotix can be heard communicating to Sonic on the chaos going on near them via radio. This likely puts them as NPC characters rather than playable, but they are in the game in some form. Still, “Forces” usually implies armies of some sort, so it’s possible the game has characters set in groups, but that’s just a theory.
Sonic Forces will be out this holiday season on PC, Switch, Xbox One and PS4
If Sonic Forces is leaving you with a bit of a Sonic ’06 vibe, what with it’s burning, apocalyptic cities and all, it shouldn’t surprise you. After all, the producer of Sonic Forces is none other than Shun Nakamura, the director on Sonic ’06 as well as Samba De Amigo, Billy Hatcher and The Giant Egg and the well-reviewed, but often overlooked, Rhythm Thief & The Emperor’s Treasure. Nakamura himself posted his involvement on his Twitter account.
This news comes just shortly after the game’s title reveal as well as the announcement that Tomoya Ohtani will be composing the game’s music. An official gameplay reveal video is expected to arrive sometime tomorrow.
Sonic Forces is due on Nintendo Switch, PS4 and Xbox One this holiday season.
So… I felt it was necessary to write this because I think it’s important to praise a great job and after AAUK left Sega Europe as their main community man, European fans of Sega went through a bit of an ‘urm… ahhh… urm…’ with regards to outreach and connection with Sega and community. We’re not going to talk about that period today, instead we’re going to talk about someone who did a lot of good for Sega in Europe.
In September of 2015, Dan Sheridan or “Action Dan” as he’s also known as joined the company as the new community manager, now quite often when a company gets a new CM, they don’t really do too much other than put out the very heavily scripted tweet or reblog a trailer for a game. In terms of community relations that is, I know there’s a ton of more admin related stuff which goes on internally…
With regards to community engagement… This is just a small sample of what Dan did, or at least was the main front man of in terms of community within his first month of being in the role.
Started a ton of giveaways for some pretty amazing stuff. We’re talking promotional merchandise items for some videogames, collectors editions of games, sega employee hoodies and various other very exclusive hard to get items.
Organised and ran a community party for Sonic Lost World’s PC release and invited the community, free entry, goody bag (which included a free copy of the game) and there was an open bar… Yes my friends, I can sit here and say that we got drunk thanks to Sega. Although we liked Lost World on the PC before the booze started flowing.
Actively reached out to the community, even I was contacted at one point to help run a giveaway and review a bunch of games, I know of several other people on YouTube who were also contacted and reached out to.
However… one of the best things I ever saw him do was at the Sonic Lost World party, there was a fan there who was very shy, so for a large part of the day, Dan sat with this person and just talked to them, what about? Just… anything. Just sat and talked and made them feel welcome and I think it probably did help with them feeling more relaxed as they seemed to ‘warm up’ as the event went on.
But it didn’t end there, he also gave this person one of the red Sonic Christmas Jumpers which at the time hadn’t been released.
I’m pretty sure that someone who was at this even nominated him for a community manager award because they were so impressed with how he made this fan more at ease and to ensure that they had a good time and didn’t feel alone at this event.
Then there was other amazing moments too, such as the day before Western Super Sonic, a rather large box from Dan turns up, when we opened it up, it was full of free items for giveaways at the event.
Free stuff is always nice, but I wanted to write this not just for his brilliant work with the fans face to face (as illustrated by the Lost World party note earlier), Dan has been quite brave in the stuff he’s had to do. Practically being the face of Sega Central, coming to it after many fans hated the show and turning it around as he did could not have been easy. Yet on every occasion he puts in a lot of energy for someone who was clearly nervous in his first few episodes. He clearly researches and cares about the material he’s talking about, and that’s the key point, he clearly cared because we the fans, be it of Sonic, Football Manager, Alien Isolation, Yakuza, Dengeki Bunko: Fighting Climax or even Aliens GodDam Marines, also cared about the things we love to play.
And even though I’m still bitter over not winning the Alien Isolation robot USB storage device in the first giveaway… He’s done a very good job of which he should be very proud of, I only hope that whoever takes over is just as good and just as engaging with the community as he was.
Best of luck in the future. I hope they let you keep the hat.
P.S. Whoever takes over the role as EU community manager, can we have another community party with an open bar… and cake!
Even at the Sonic fan party last year at the House of Blues, during the livestream they accidentally let it slip that a number of attractions were on the way, fortunately I was paying attention and caught it just in time.
Well, whilst doing the rounds we found a very interesting piece from February 2016 which seems to have gone noticed by the majority of people. In an interview with Attractions Management Sega discusses again that they are open to having Sonic featuring as part of theme parks and other rides, similar to the Alton Towers deal, which sadly ended very recently.
In the closing of the article, the website claims the following.
Attractions Management also understands that Sonic will be the theme of a high-profile virtual reality rollercoaster, due to be announced later this year.
Now… obviously, there was no such announcement in 2016, however, given that Sega were constantly dropping hints that they were actively looking into this, and that there were at least 6 arcade games in development, this doesn’t seem too unlikely. Especially with a number of theme parks lately developing or adapting their existing rides to incorporate a virtual reality experience.
What do you think? In the future will we finally get a Sonic VR experience… on a roller-coaster?
A reprint of a critically-acclaimed art book covering the history of the Sega Mega Drive is being crowdfunded on Kickstarter. Read Only Memory’s ‘Sega Mega Drive/Genesis: Collected Works’ was originally released in 2014 and included interviews with Sonic creators Yuji Naka and Naoto Ohshima, along with illustrations and concept drawings of the 16-bit console’s best titles. Continue reading Sega Mega Drive: Collected Works Art Book Guns for Second Print Run
You might remember that last year we brought you news that the Sonic ride at Alton Towers had closed down, well, re-themed and all traces of Sonic been removed from the park. Except for one area, the hotel room was still listed on their website and was still available for bookings. Continue reading The Sonic Hotel Room is No More
The January 2017 issue of Toy World Magazine contains two interesting bits of Sonic related news, first we have an article which not only comments on Sonic Mania and Project 2016, but also that Sega apparently have a roadmap for Sonic games for the next few years, suggesting that plans for 2018 and even 2019 are already on the drawing board (though honestly that’s not really too surprising). Continue reading ToyWorld: “Solid Roadmap of Sonic Games for Next Few Years”
In the last few years there has been a small explosion in Sonic Style guides hitting the internet, if you don’t know what a style guide is, give this article a read.
Sometimes we get lucky and a full guide lands in our laps, but this is a very rare event, however we do sometimes get the odd one or two scans of style guides which give us an insight into not only how Sega see’s Sonic and would like retailers, manufacturers and designers to see Sonic, but also how they see us as fans.
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