New Burger King Sonic Toy Promotion Suddenly Begins in Spain

Something to note about this: In the ad, you can see electricity go around Sonic as he runs. This would mark the second (or third assuming it's in Prime, and fourth counting Colors Ultimate's Movie Pre-Order Bonus) time this element appeared in something outside of the Sonic Movie, it seems like they're really trying to incorporate it into the Modern Sonic branch, which I think is neat.

Wouldn't be surprised if they incorporate more Movie elements into it as time passes considering the popularity of the Movies.

That's odd. This doesn't even appear to be timed to promote anything in particular. Its just here for the brand awareness angle.

That's a different marketing strat then we've seen out of Sega in the past.

1 hour ago, DaBigJ said:

Wouldn't be surprised if they incorporate more Movie elements into it as time passes considering the popularity of the Movies.

Also worth noting that both Sonic and Tails leap out of movie style Ring Portals. Not 100% original to the movie, but you gotta think that's the approach used for this animation.

I'm the one that shared the TV Spot with TC, you can download it here as part of my Sonic Video Archive project.

I've had it since last month, although was unsure what to make of it as there were no hints of such a promotion happening.

I don't know who bothers with Fast Food restaurant toys anymore, i never seen my two nieces with them, it's something that became irrelevent after the mid-2000s i think?

Through i consider this an kind of tactic to take people's attention from the Mario Film maybe? i don't know if that Mcdonalds promotion has worked in the Mario Film's favor so far - reallly early to confuse film goers when they expect the film to came out  

The Mario movie tie-in was likely solidified prior to the delay of the film. Deals like this can't change hence why Sonic Boom Fire & Ice had that uh.. was it Hardee's.. kids meal promo like a year before the game actually released. I think it's cool Sonic is getting more fast food deals with bigger brands but yeah I don't know of many kids who care much. When I worked in fast food, it was more the parents who cared to get whatever was supposed to be included, since they were paying and it was part of the meal so to speak.

But yeah I don't think there's inherently a rivalry going on here just probably part of a bigger push by Sega to make Sonic that household name again? They said something about that, right? Either way I think it's cool and tbh I wouldn't mind getting a Sonic fidget spinner lol