2023 was a very busy year, and not just for Sonic fans! A lot of Game Of The Year candidates and hyped video games released last year. There really wasn't much SEGA could do about that, but it didn't help matters that Sonic Superstars released mere days before a certain other 2D platformer featuring plumbers and mushrooms launched mere days after Sonic Superstars did. Sales of the new Classic Sonic game were lower than expected, and SEGA says that the awkward releasing timing contributed to that.
SEGA's remarks about the matter came from their Q3 fiscal year report results briefing that released earlier today. It is during this portion of fiscal year results that investors like to ask the company heads questions about how things are doing and where things are going, and one of the questions was about the performance of Sonic Superstars. As previously mentioned, the game ended up selling lower than SEGA expected.
Now, it's not all bad news. SEGA did mention that Sonic Superstars "has generally been well received by those who have played it", so they did have something positive to share. They also revealed that "the strategic expansion of Sonic IP is progressing well", which they are probably referring to the franchise branching off into other forms of media, like Netflix content such as Sonic Prime and, of course, movies such as the Sonic films.
Of course, it is still worth noting that the main point of the question was Sonic Superstars. And SEGA does state that "the timing of the launch coincided with competing titles in the same genre, and it has been short of the initial forecast". It really isn't a stretch to say that they're referring to Super Mario Bros. Wonder, which released just 3 days after Sonic Superstars did.
So, what now? Well, SEGA's not letting things just continue as they are. They obviously can't change what has already happened, but they can still work on what happens in the future. They even say that "we will continue to work to increase repeat sales of this title", so they're not moving on just yet. There's a possibility that we might see more DLC outfits to come, for example, so it's likely that they'll be continuing support for Sonic Superstars for at least another year. We'll see if SEGA's efforts pay off.
Via SEGA
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