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Sonic the Hedgehog helped revive 63-year-old Sega. The firm wants a repeat with its other classics


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After Sega’s blockbuster adaptation of its classic Sonic the Hedgehog gaming franchise on the big screen, the company suggested it wants to replicate that success with other hit video games in its arsenal.

Speaking with CNBC at the Web Summit tech conference in Libson, Portugal, Tuesday, Sega Chief Operating Officer Shuji Utsumi said that the company is thinking of bringing more of its lucrative intellectual property to other platforms, including movies and the gaming platform Roblox.

“Sonic is reviving,” Utsumi told CNBC’s Arjun Kharpal, alluding to the success of the Sonic the Hedgehog adaptations in the box office.

Sonic the Hedgehog grossed $306.8 million in the box office, becoming a blockbuster win for the franchise even after initial angry reaction from fans over a poor rendition of the iconic character the first time Sega revealed it to the world.

Sonic the Hedgehog 2 did even better, banking $405.4 million at the box office.

Full story CNBC continued.

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Sonic is an easy sell, it would have made a lot of money even with the hideous original design. If they want to get that kind of success from other franchises, they need more than just some decent CG and serviceable pacing.

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9 minutes ago, Shaddy Zaphod said:

Sonic is an easy sell, it would have made a lot of money even with the hideous original design. If they want to get that kind of success from other franchises, they need more than just some decent CG and serviceable pacing.

I totally agree with you on that about they need better CG serviceable pacing.

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3 Other Sega games that could make some coin on the big screen...

Streets of Rage - very easy...but make it a 12A or 15

Golden Axe - easy

Kid Chameleon - update the setting abit, use lots of decent cgi...yeh, that would work.

 

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1 minute ago, castell-neath said:

3 Other Sega games that could make some coin on the big screen...

Streets of Rage - very easy...but make it a 12A or 15

Golden Axe - easy

Kid Chameleon - update the setting abit, use lots of decent cgi...yeh, that would work.

 

Definitely those 3 games you mentioned especially the Streets of Rage series as well.

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