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  • SEGA Hires Disney and Scopely's Justin Scarpone for New Transmedia Team

    For those counting, this article uses the word "Transmedia" eight times.
    GX -The Spindash-  · 
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    Starting April 1, Justin Scarpone will be joining SEGA's transmedia efforts, leading their new Global Transmedia Group, as stated in an official SEGA company news post.  Scarpone previously worked for Disney, managing several game and licensing initiatives, and Scopely, a free-to-play mobile developer with a focus on licensed properties and something that totally definitely doesn't look like a mobile rip-off of Fall Guys. In a statement via LinkedIn, Scarpone expressed his anticipation to work with SEGA's IP and staff.

    Quote

    I look forward to working with our team and partners around the world, harnessing the strength of Sega's rich IP to deliver new stories, innovative consumer products, and new entertainment services, all while putting our fan's and communities first. Can't wait to work with Haruki Satomi, Shuji Utsumi, and the rest of Team Sega!

    Since the success of Paramount's first Sonic film in 2020, SEGA has vocally and repeatedly expressed aims to build stronger transmedia efforts for both Sonic itself, as well as their other major franchises. This has come in a number of forms, from the ever present threat of "Super Game" (whatever it is/they are), the previously announced "SEGA FAVE" group formed from Sega Toys and amusement machine divisions, and a commitment to animation projects featuring Angry Birds. The official news post specifically highlights Persona, Like a Dragon, and Angry Birds as targets for transmedia expansion.

    SEGA notes that it wishes to extend the transmedia successes of Sonic to its other franchises, including "merchandising, animation, live entertainment, and other content and service categories." With the recent Rovio acquisition, Scarpone's significant mobile gaming experience, and rumors of several new Sonic mobile titles in development, it's a short leap to guess that a chunk of their transmedia push will be mobile-focused.

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    LongcrierCat

    LongcrierCat 648

    Posted

    https://en.wikipedia.org/wiki/Scopely

    He worked for this company that put out Walking Dead: Road to Survival, Star Trek Fleet Command, and the company recently put out a Fall Guys clone named Stumble Guys.

    What did he do at Disney as an exec again?

    Man, Haruki Satomi sure loves his mobile phone tech bros huh? More to force cryptocurrency micro-macrotransactions into all your favourite games as you enjoy your "live services"!

    So... Sega's pushing for scamming all of its customers hard is what's going on.

    Oh, Sega.

    Rayman2BadEndingMeme.thumb.png.2a1c2f3d346293493d25b063461401fb.png

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    Sonic Blast

    Sonic Blast 11

    Posted

    Given the dumpster fire Disney has been lately, I hope he wasn't in charge of the lame movies there.

     

    But the rest of his resume seems pretty good.

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    Lorekitten

    Lorekitten 847

    Posted

    1 hour ago, Sonic Blast said:

    Given the dumpster fire Disney has been lately, I hope he wasn't in charge of the lame movies there.

     

    But the rest of his resume seems pretty good.

    You know, when Sonic's output has been arguably better than Disney's, Hell hath froze over.

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    Aroon

    Aroon 8

    Posted

    Don’t wanna see Justin Scarpone and partner Disney make uncomfortable screw working at new trans media Sega, for their IPS and Sega IPS safe natural good should be.

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    CrownSlayers Shadow

    CrownSlayers Shadow 14,196

    Posted

    Yeesh…the times we’re in when having Disney is seen in a bad light.

    Not that I can’t see why, but man…strange times.

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    SadVlad

    SadVlad 106

    Posted

    I don't know how I feel about this yet, but I hope it works out better than it did when GameStop hired Reggie after Nintendo made him retire.

    9 hours ago, The Swordsman said:

    SEGA Disney is the company you want to stay clear away from...

    It's not necessarily wrong. They will milk a franchise until it nearly loses all credibility. Not going to say any names... 😅

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    CrownSlayers Shadow

    CrownSlayers Shadow 14,196

    Posted

    15 hours ago, SadVlad said:

    It's not necessarily wrong. They will milk a franchise until it nearly loses all credibility. Not going to say any names... 😅

    Star Wars and the MCU.

    I ain’t gonna sugarcoat it.

    Although I question how much control this person actually had over making the decisions. It’s not like directing trans media means you have final say over what is approved or not…right?

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    SadVlad

    SadVlad 106

    Posted

    1 minute ago, CrownSlayer’s Shadow said:

    Star Wars and the MCU.

    I ain’t gonna sugarcoat it.

    Although I question how much control this person actually had over making the decisions. It’s not like directing trans media means you have final say over what is approved or not…right?

    Yea, I'm pretty sure there is a board of directors that dictates everything that comes in and out of their studio department.

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