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WildBrain CPLG, SEGA Launch ‘Sonic Prime’ Licensing Program


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New licensees build on cross-category appeal and growing global fandom for the Sonic the Hedgehog franchise.

WildBrain CPLG and SEGA have announced additional global licensing partnerships for the Netflix series, “Sonic Prime,” building on the growing fandom of the Sonic the Hedgehog franchise.

New licensees include a homewares deal with Aymax that includes bedding, towels, cushions and blankets for Belgium, France, Germany, Luxembourg, the Netherlands, Portugal and Spain.

In the U.K. and Eire, Bioworld International will launch “Sonic Prime”-themed apparel and accessories, ranging from hoodies, loungewear and sleep sets to keyrings, badges, socks, hairbands and jackets. In Turkey, Fen signed on to bring Sonic and friends outdoors with products, including outdoor playsets, bicycles, swings and activity tables.

Source: Licence Global full story can be read here.

I'm looking forward to the upcoming Sonic Prime merchandise.

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