SEGA has launched a brand new fan celebration campaign in honour of Shadow the Hedgehog, aimed at "celebrating what it means to be Fearless, and embracing your inner Shadow." It's called, appropriately enough, Fearless Year of Shadow.
The official Sonic channel released the following trailer to mark the occasion, with the phrase, "You control your own path. Stay fearless!"
Here's the key art and logo for the event, courtesy of SEGA:
The official website states that this is part of a series of annual campaigns that began with 2023's "Fast. Friends. Forever." event. If you visit the official page, you'll find some cool new artwork, some information on Shadow-related products (such as the LEGO set and the upcoming Sonic x Shadow Generations) and news of a real life motorbike!
The above custom Shadow-inspired bike, called the Dark Rider, will go on tour this year, starting with the MotoGP Red Bull Grand Prix of the Americas in Austin, TX from April 12-14. You can learn more about that on the official Fearless Year of Shadow website here.
Well. We certainly didn't have "Shadow being an inspirational figure for teenagers" on our 2024 bingo card. Let us know what you think of all of this in the comments section below.
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