SEGA has announced a series of special events as a “thank you” to the Sonic Community (hey, that’s you! That’s US!), launching with a brand video with the tagline ‘Fast Friends Forever’.
UPDATE: A press release we just received from SEGA outlines this as a series of events that ”celebrate Sonic the Hedgehog’s amazing fans.” It will include a 15-part four-panel digital comic series created by fan artists starting August 9, TailsTube Season 2 and a special website. The Sonic Symphony World Tour is also being included as part of the “Fast Friends Forever” season.
Some artwork of the event is included below. Original story continues underneath.
The video, which you can see above, features the new Quartet of Sonic heroes - Sonic, Tails, Knuckles and Amy - speeding around as a group of humans in the real world go about wearing their fandom in many different ways. Be that skateboarding with a Sonic deck, playing a round of Sonic 2 on Genesis or watching cartoons with friends and family.
These kinds of ‘lifestyle’ videos are pretty common for big brands (even gaming ones), but it’s nice to see one that specifically tailored for Sonic the Hedgehog nerds like us. We particularly like the idea of a bunch of twenty-somethings having a Sonic Mania Adventures watch party - something that will absolutely never happen in real life, but we like to think happens in our imaginations.
It’s also quite nice to see the video illustrate the broad audience that the Sonic brand now attracts - from kids to adults, sporty types to bookworms, and everyone in-between. It’s a nice piece of marketing, for sure, but we certainly feel the sentiment from SEGA with the accompanying social media message;
QuoteSonic's brought us together with decades of adventures, speed, and friendship. From everyone at SEGA to everyone in the community, here's to being Fast Friends Forever!
Thank you too, SEGA and Sonic Team!
Shiny Gems
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