SEGA is hopeful that sales of Sonic Superstars will pick up over the holidays, after admitting in a financial briefing that initial pickup of the game has been weaker than the company had anticipated.
"Sonic Superstars was released in October, which is a slightly weaker start than we had anticipated," said Haruki Satomi, Sega Sammy Holdings' president and group CEO [link to briefing here].
"But in reality, when Sonic IP sells the most is mainly November to December, and more than 90% of this title’s marketing cost will be spent in the Thanksgiving and holiday season from November onwards."
Sonic Superstars launched in late October to a positive critical response (check out our 4/5 review here), but its fate was unfortunately linked to a number of other high-profile games that competed for money and time during the same month - including Nintendo's own Super Mario Bros Wonder, which released in the same week.
However, Satomi thinks that sales will match that of Sonic Frontiers in the end. "Although in the financial results announced today, we are forecasting this title’s sales slightly weaker with the view of the status of start mentioned above, we plan to continue our marketing efforts to sell on the same level as Sonic Frontiers."
It is worth bearing in mind that these comments were made on November 8, well before Black Friday where Sonic the Hedgehog game sales tend to be particularly strong (and indeed SEGA cut the price of Sonic Superstars significantly during last week's Thanksgiving holiday period), and Satomi even stresses this point in the quotes above.
Responding to a question in the investor Q&A that followed, regarding Sonic Superstars' initial performance, SEGA representatives did note a strong competitive market as one of the reasons for its slow start. "We believe that the impact of other companies' major title released at the same time is significant, but we plan to expand the promotion towards the holiday season, especially in overseas market. Both the Metacritic score and user score are higher than SONIC FRONTIERS, and we would like to continue to sell firmly."
We think Sonic Superstars is a great little game, so we're rooting for it to sell better over the holiday period and beyond. Let's see what happens!
via VGC
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