Winter Olympics Sells Over 250,000 In The UK

mario-and-sonic-at-the-olympic-winter-games-artworkSEGA has announced that Mario and Sonic at the Olympic Winter Games has already sold 250,000 copies in the UK, with a 24% sales increase last week on the back of a new marketing push, outlined below.

Since launching on the 16th October, the game has held fast in the Top 10 and currently ranks #7 in the Chart Track Official UK Game Charts. SEGA’s Marketing Director John Clark said to MCV that the mascot mashup is a good contender for Christmas #1.

Just like the Summer Olympics before it, SEGA is going for a huge marketing push in the UK to advertise Mario and Sonic at the Olympic Winter Games. The blitz will be the company’s biggest ever ad campaign, covering prime time and children’s TV, cinema exposure and physical presence in public spaces.

Hyde Park will receive the most of SEGA’s goodwill, sponsoring the Winter Wonderland that is currently taking place at the venue. A Mario and Sonic branded ice rink will be established and an area to play the game will be nearby to capture passing consumers. Open until 4th January 2010, Hyde Park alone is expected to drive a total of two million visitors to skate and play the game.

Elsewhere, Mario and Sonic will be sponsoring ITV’s breakfast programming bloc, GMTV, and its children’s weekend counterpart, Toonatik, until 10th January 2010. M&S adverts will feature in between these shows, as well as prime time ITV programmes such as The X Factor, Coronation Street and I’m A Celebrity, Get Me Out Of Here! Thirty second spots continue to appear in cinemas for moviegoers watching Where The Wild Things Are as well.

If that wasn’t enough, SEGA is splashing out on shopping mall marketing as well – this will run up to Christmas and will include posters and HD screens (most likely showcasing game footage).

Sonic the Snowhog

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As anyone in the UK will know, it was a very white day yesterday with the blizzard that arrived in the morning, and what better way to have fun in the flakey weather than to draw Sonic in the snow? After 2 attempts this is what I ended with – it only took 10 minutes but I don’t think it came out too bad and I labelled Sonic’s name under it too just in case people in the area didn’t recognise it right away.

I originally planned for it to be bigger and use all of the patch of grass but I slipped and fell on my arse while ‘drawing’ the first attempt to which some guys nearby laughed at, oh well it was worth it to immortalize some hedgehog love outside my block of flats. After 2 hours nobody trampled it so I assume it’s got some fans. Some people in the surrounding blocks of flats should have a good view of it.

You can see more of my pics and the members of the SSMB’s pics here.

How was your snow day? Have you done anything Sonic related in/with the snow today? Let us know in the comments.