Sonic Joins Nickelodeon and the NFL in Cowboys-49ers Game

Nickelodeon had a bit of a brand-takeover during yesterday’s NFL wildcard game between the the Dallas Cowboys and the San Francisco 49ers, with Spongebob, Ninja Turtles, and, of course, Paramount’s Sonic and Tails, appearing periodically to liven the game up in a family-friendly way. And slime. A lot of slime.

While Sonic played a small part in the festivities, the entire thing was off-the-wall nonsense, with Nickelodeon color schemes and CG overlays throughout, including these clips of the Cowboys scoring a touchdown as CG cannons drench the the endzone in green goo, a giant slime monster spawning on the field, or replaying a touchdown but with all the players as Ninja Turtles.

I might actually be inclined to watch sports if I knew that the stadium ground would swell into a gelatinous kaiju.