You thought the crazy Hello Kitty x Sonic the Hedgehog collaboration would stop at those adorable plush toys? Think again, because Sanrio’s mascots are back in SEGA’s world to cameo in Hardlight Studio’s Sonic Dash mobile game. Continue reading Hello Kitty Invades Sonic Dash in December
Way back in 2013, Sega of Japan partnered with Sanrio to produce some Sonic x Hello Kitty themed merch, the line promised a range of products, however only a rather large and impressive plush toy was released. Continue reading The Sonic x Hello Kitty Deal Is Back On?
It’s that time of year again Blue Believers, when our wallets tremble as the stores start getting filled with all manner of new toys and products that have been teased to us all year long. So here at TSS, we’ve decided to try and review as many Sonic related products as we can to make your wallets life a bit easier, or harder if everything ends up being awesome! To start with, we’re going to look at a product which has been out for over a month, but had quite the reaction when it was announced. The Sonic X Hello Kitty plush!
Fancy yourself a piece of merchandise from one of the weirdest Sonic collaborations to date? The Sonic X Hello Kitty plush doll has been racing off the shelves in Tokyo being snapped up by Sonic and Hello Kitty fans alike, and like most awesome merchandise affiliated with our favourite hedgehog, western fans have to shell out big bucks to have goods imported. TSSZ News however are offering one lucky winner a chance to snag one of these plushes, with their Campaign KittyHog ’12 Contest!
Are you disgusted by your elected representatives? Can’t fathom putting Mittens on? Are you just Obummered out? Has your third party withered away from being a once great force in gaming? Allow us to nominate a new ticket: Sonic and Hello Kitty. We want you to promote the Sonic / Hello Kitty campaign. What are they running for? That’s for you to decide. Make a virtual button. Make a campaign poster. Make a Youtube video “ad.” You can even make an attack ad. Not artistically inclined? Write some campaign taglines. The more unique and creative you are, the better.
Full details can be found over on the TSSZ site, with the deadline for entries falling on the 30th of September.
Sonic the Hedgehog may be a well-known gaming character, but SEGA want his popularity to reach beyond gamers. How do they plan on doing that? With more licensing and merchandise. SEGA’s Jurgen Post, COO of Sega Europe, hopes that one day Sonic will be as iconic as Sanrio’s Hello Kitty.
“Sonic is a well-known character, but we’ve got a lot of room to grow in merchandising,” he told MCV.
“We dream of Hello Kitty. We’re still far off from that but we can see that our profits are growing year on year in the US and Europe [on merchandising].
“We’ve got a licensing team on the ground in the UK who are focusing on that and that team will expand. We’ve got a team in the US and which will also expand. We used to run it all out of Sega of Japan, but having people on the ground is making a big difference.
“We will always do the computer game but the merchandising is a very important aspect to Sonic.”
I guess we now know why this is happening.
Source: MCV UK
Sega and Sanrio have teamed together to bring you some new Sega products. First thing out the door is a Hello Kitty Sonic which combines their two biggest franchises into one plush. The plush will be available at Sega Joyopolis later this month. Sega has stated that the plush will be available worldwide by summer 2013. Probably in those @#$% Sega UFO catchers. You know the kind. they got the plush just dangling over the edge and even a video tutorial on how to catch it but the dang thing never drops! You end up spending $30 with no avail! All I wanted was to get my niece a pirate Domo with an eyepatch! Why must this blasted machine tempt me so?!! IT’S NOT FAI-oh. “ahem” Sorry. Sooo..yea. Looking forward to what other Sega Sanrio products they come out with.