More 25th Anniversary Licensing Details Discovered at BLE 2015


We’ve had a few items up this week regarding Brand Licensing Europe, but one thing we’ve not yet told you all is that we actually had someone at Brand Licensing Europe to check out the various booths, the reason being is that in the past not many websites/blogs bother to take pics or cover the Sega booth, so we sent our own guy, despite this year being odd in that Sega decided to advertise their own booth on twitter, our guy was able to take some additional photos and provide some new information.


The 25th Anniversary area simply had t-shirts, including two of Sonic himself (one being the box art of Sonic 1). On the other side of that wall was a sketch of a Classic Sonic ‘get ready’ pose, with an interesting little ‘GOTTA GO FAST’ logo featuring AoStH Sonic at the bottom. I tried to snag a look inside those Sonic bags that people were toting around, but all I could see was promotional material picked up from other booths.

Elsewhere in the booth, there were a few new Sonic Boom renders plastered about and the television was showcasing various trailers of season 1 of the Sonic Boom cartoon and SEGA properties like Football Manager and Total War. There were t-shirts to go with these, but you have already published photos of them on the site.

The Christmas Sonic jumper was also there; although it was difficult to get a good picture of it because people were often walking past or huddled in front of it. There is also a bag at the front (bottom right) of the image, as well as a couple of other jumpers and an Ecco t-shirt at the back, but again, people persistently positioned their bodies in inconvenient places.

Looking at the images from our correspondent myself. It would appear as if Sega are not only heavily pushing active franchises, but there is also a big desire to push what seems to be dubbed ‘The Retro Collection’


Alex Kidd, Alien Syndrome, Altered Beast, Ecco, Golden Axe, Streets of Rage and Shinobi are all listed as being licenses up for grabs. That’s quite a wealth of content right there! Would love to own some more Streets of Rage stuff, just hope that also includes Streets of Rage 2 & 3 and not just the first game.

But let’s bring it back to Sonic for now, in the last few months since we first saw the 25th Anniversary logo, we keep seeing words like ‘Classic’ and ‘Heritage’ being branded about. This is the first time that we have seen the 25th Anniversary logo and some of the promotional material for it in close and clear proximity.


The use of the classic Sonic as a sketch, that to me screams of origins/early creation, then we have the leaflet all of what appear to be T-Shirt design, notice how they are all classic era designs. No sign of any modern Sonic, or any other modern character for that matter.

Sadly there are still no clues on the content for the next big Sonic game, however with Sega promoting the 25th as being classic and heritage based and also confirming that they are intending to celebrate it, to not have a game which ties into this seems like a missed opportunity.

Very special thanks to SSMB member Pawn for the photographs and report.

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Sega Have Signed A Deal With Former Sonic the Comic Publisher Egmont


Ok so you may need to bare with me here on this one. In the October edition of ToyWorld Magazine, they have a few preview pages of the ‘Brand Licensing Europe’ event. This isn’t a gaming event, it’s a licensing event. Companies attend with the hope of selling licenses to their properties to other companies in order to make products.

And Sega is down to attend with ‘a much larger booth than last year.’ Now this isn’t that unusual since Sega have attended the event for the last few years. Along with Total War and some retro titles, the Sonic license is up for grabs.

However, the more interesting tidbit comes near the end of the article in which they confirm that Sega have signed a licensing deal with publisher Egmont.

Recent licensing deals to have been signed include leading publishers Egmont and Hachette

So who are they? Hachette is a French publisher who are making activity books based on Sonic. And Egmont? Well… long term fans might know them very well. Egmont is the company who purchased Fleetway, the people who made Sonic the Comic here in the UK.

Thats right my friends. Sega have signed a new publishing deal with the people who used to make Sonic the Comic.

Now before we get too excited, they don’t mention specifically that it is for Sonic… however, what does support it being Sonic is that when you look at Egmont’s current lineup of magazines and books, Sonic is the only active franchise Sega have which would fit in with their range of products.

There is also another reason not to get too excited, and thats down to the simple fact that the comic selection in the newsagent has changed since STC ended. Egmont do not make comics anymore, it’s more towards fortnightly actvity books. They do however make one off books.

And to continue the unlikely news, even if it was Sonic the Comic, it’s never going to continue from where it left off, far too long a time has passed.

So whilst it might not be a UK revival of Sonic the Comic, it might suggest a one off book, or could we see pigs fly and get a trade collection of Sonic the Comic published by Egmont?

We’ll be watching this one very closely.

Source: ToyWorldMag

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