SEGA Files a Trademark for Sonic & Friends

[nuckles87]

SEGA has filed a trademark for what appears to be another Sonic game, “Sonic & Friends.” The trademark was published today in the Japanese trademark website “Chizai Watch,” where it was filed on June 23rd.

Some cursory research suggests this is almost definitely a game, as it shares many many of the same categories including Machines and Appliances, Toys, Clothing, Paper, and perhaps most importantly, Education and Entertainment. Toys, paper and clothing likely apply to merchandise, as Frontiers’ trademark possessed both of these categories in addition to “leather.”

The trademark also makes mention of “commodity service programs for home-use television game machines.” As is typical of game trademarks, a variety of potential media and other things are also mentioned, including magnetic tape and magnetic disks. But most importantly, ROM cartridges and optical disks are also mentioned.

For a look at the full trademark, translated on the website by Google, take a look at the screenshot below:

So, this being a game seems to be extremely likely, but what could this be, exactly? We’ve known for some time that a new mobile game from SEGA Hardlight is in development. I attempted to compare this to a mobile game trademark from SEGA, but the only one I was able to find was 404 Game RE:SET, which more or less utilizes the same game related categories as this and Frontiers. So it could certainly be a mobile title. 

Alternatively, it could be some sort of spin-off. Perhaps a party game? Well, whatever it is, we’ll probably find out about it in the coming months. You can find a link to the trademark here, though as of this article’s publication the page appears to be having issues loading.

Please note that the Sonic & Friends logo used for the feature image is not the logo the game itself will use.

Special thanks to Sonic Stadium user @Dejimon11for the news tip!

 

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[ZinogreVolt]

"Sonic's Shitty Friends" days are well and truly behind us, huh.

[Dreadknux]

Can't help but think of "pre-school" vibes with that "& Friends" moniker. Curious to see what it could be. Maybe a brand name of some sort, for merchandising, or a sub-series of games like the Storybook titles?

[Shiny Gems]

This is interesting. Fun fact, Sonic and Friends is the name of an old fan game. I could not find the video for the original, but I believe this other fan game is a sequel for THAT fan game.

I wonder if this is for a new game or something?

[MGA_Gamer]

5 minutes ago, Dreadknux said:

Can't help but think of "pre-school" vibes with that "& Friends" moniker. Curious to see what it could be. Maybe a brand name of some sort, for merchandising, or a sub-series of games like the Storybook titles?

Coming soon: “Sonic & Friends: All Hedgehogs Go!”

[Shiny Gems]

So, how long does it take until a game gets announced after the trademark gets filed, anyway?

[sonicclaasic]

That's Interesting Sonic & Friends so It could be anything from Sonic game to merchandise wise or anything really? I'm curious about this will find out soon what It's gonna be thought.

[DaddlerTheDalek]

Maybe for a multiplayer game or something.

[Soniman]

Won’t know until we see it but any implication of sonic featuring his extended cast I’m grateful for

[HywelAtTheMoon]

I seriously hope it's not a Toys to Life thing. That trend died years ago.

[TripTrap]

Maybe this focuses on the other characters?

[DaBigJ]

Finally.

[shdowhunt60]

I can't wait to play Sonic & Friends on my PC compatible with 3.5" floppies since apparently magnetic disks are involved.

[A super No.1 washedupgamer]

Sounds like and lcd screen game.

[mayday2592]

Yeah that name suggests its for a younger audience based on similar projects with similar titles. Could be wrong of course.

[Kuzu]

Gonna laugh if its something for children lmao. 

[ElectricAngel]

The name just makes me think it's primarily a merchandise line, with other categories mentioned just in case. I can't see anything significant coming from this other than merch. Maybe a phone app, but even then, I don't know.. Cool find though.

[Marcello]

14 minutes ago, Kuzu said:

Gonna laugh if its something for children lmao. 

Yeah, it'd be hilarious if notoriously not for children Sonic would be made for children. 

[DaBigJ]

59 minutes ago, Kuzu said:

Gonna laugh if its something for children lmao. 

I can't believe they're gonna make the edgy 18+ Sonic series into a children's thing

[Kuzu]

Y'all joke, but some of you legitimately believe that this series is some form of higher art for older audiences.

Literally spent the entire last decade raging that this series wasn't edgy enough.

[Shiny Gems]

Yep, this is looking like a young children/preschooler thing.

[DaBigJ]

Or Tiktok

[Rabid-Coot]

It looks like a character design you would use in a series aimed at very young kids.