Microsoft Gets Their Riders Crossed

[youtube]http://www.youtube.com/watch?v=xnYBlKuP_9c[/youtube]

Microsoft’s new Kinect sensor for Xbox 360 is hitting U.S. stores shortly and what better way to help grab interest than for Microsoft to show all Xbox 360’s Xbox Live users the launch game line-up in an Inside Xbox video, what could possibly go wrong? Well, it appears the Inside Xbox team haven’t paid too much attention to SEGA’s Sonic Free Riders, because they seem to have it confused with the original Sonic Riders title on Xbox, PlayStation 2 and Gamecube. When Microsoft’s Bridget O’Neill gets to the game at the 02:34 mark, a trailer for Sonic Riders is on display, logo and all. Before the end of the video the Sonic Riders logo (seen below) is shown again and O’Neill refers to the title as Sonic Riders, too.

You have to wonder, how does the company behind the Xbox 360 confuse an original Xbox title with an Xbox 360 game, especially one that’s launching the next day, only on their new Kinect peripheral? Now, I wonder what SEGA would have to say about this comical promotional failure…