Simon Jeffery lives in glass house, throws stones

I just wrote a goddamn Crossfire feature on SEGA’s wonderful PR department at 8 PM Central Standard Time on August 11th. On the same day 3 hours later, I read the following blunder of an interview. What an absolutely delicious convenience. Sometimes, I simply love just posting the news, but this story is another opportunity that I cannot refuse to inject hilarious, yet warranted, opinion into.

SEGA should just stop doing interviews. They say blockheaded things in these one-on-one discussions with the gaming media and it really brings a palm to my face. The latest installment in “SEGA PR Adventures” (now available on Wii Shop Channel) features Mr. Simon Jeffery, the president of SEGA of America. We have been down this road before. Remember when he called us all 13-year olds for liking Sonic? I know Svend does.

In late July, Simon Jeffery was on a “quest for cool” during an interview with Forbes Magazine, as reported by Kotaku. He really set the bar low by saying that SEGA should be equal to or better than THQ. Yes, T-H-Q.

If that was not enough “lulz” for you, as of yesterday, he is practically asking, no, begging for us to be disgruntled at him once more in his latest interview with Gamasutra. His first Sonic related question was why Sonic is hopping around play-styles in order to find his niche in the 3D world. His response:

SJ: I think the Japanese side, at Sonic Team, have realized that old Sonic doesn’t really gel with today’s consumer and today’s kids especially.

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