Sonic and the “Super Game” Show Strong in SEGA SAMMY 2020 Investor Briefing

Who likes financial briefings! Now, don’t raise your hands all at once, I know we’re all really excited to get new financial numbers, but for those of you who aren’t already sifting through the 74-page 2020 Results Presentation on SEGA SAMMY’s investor relations site, here are the highlights.

Although several other sites latched onto the “Super Game” mentioned eight times in the report, the way it appears in the presentation suggests “Super Game” might just be a term they use for a game that they can sell to a global audience. It may include new IP considering they have a separate 3-year plan to globalize their existing IP, but it would be very weird for a 5-year plan to include making some sort of global omni-game containing multiple titles. Not impossible, but very weird.

Other notable bits from the report include:

  • The Sonic series led traditional software sales with 4.4 million units sold, followed by Total War (4 million), Football Manager (3.8 million), and Persona (3 million).
  • Sonic is used as an example of strengthening the brand through media mix, specifically citing the original Sonic movie, the upcoming sequel, and the Netflix series Sonic Prime.
  • Games highlighted for release during fiscal 2021/2022 are Humankind, Shin Megami Tensei V, Total War: Warhammer III, Lost Judgment, and Phantasy Star Online 2 New Genesis.
  • SEGA’s European studio is working on an unspecified FPS project.
  • SEGA is instituting an approach of Remaster-Remake-Reboot in regard to current and past/dormant IP. Examples listed under past IP include Crazy Taxi, Jet Set Radio, Space Channel 5, Rez, Panzer Dragoon, NiGHTS, Shinobi, Virtua Fighter, Altered Beast, House of the Dead, Streets of Rage, and Soul Hackers, all with the asterisk “*Under examination of which IP to utilize.”
  • Game software sales stayed strong, and Free to Play titles were really strong throughout quarantine/social distancing.
  • SEGA SAMMY reiterates that they were hit hard by the economic effects of Covid, leading them to restructure (voluntary retirement, sale/restructure of arcade divisions). Spaces most prominently affected were the arcade business, arcade machines, pachinko/pachislots, and their resorts.
  • If you’ve ever wanted to know how much SEGA SAMMY is worth, they report having 367.6 billion yen in liquid assets as of March 2021 (or roughly 3.4 billion USD, 2.4 billion GBP, or 2.8 billion EUR). This amount is just liquid assets, and does not include the value of property the company owns or the IP it holds.
  • SEGA SAMMY acknowledges responsibilities regarding environmental sustainability, diversity, job satisfaction, and addiction prevention.

Oh, and hey, they’re working on a Gamera pachislot machine, which I personally like for esoteric reasons.