SEGA JOYPOLIS NANO Opens During JOYPOLIS Theme Park Refurbishment

With the closure of the Odaiba-based SEGA JOYPOLIS last month, many fans making a pilgrimage to Tokyo might be feel a pang of disappointment in that they won’t be able to visit what was the last remaining bastion of SEGA theme parks.

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US: Play Sonic Generations at Six Flags Theme Parks

Six Flags and SEGA of America have teamed up to promote three of SEGA’s latest games at participating Six Flag’s theme parks across the US, which include Sonic Generations™, Rise of Nightmares™, and The House of the Dead: OVERKILL™ – Extended Cut. Sonic Generations will be available to play throughout the day at the park, while the latter two titles, rated M for “Mature” audiences, will be part of the Fright Fest night-time events. No information has been given about what levels Sonic Generations will have open to play and which formats will be available.

The games will be available to play through to the end of October.

Check out the press release below.

Thrills Rise for SEGA at Six Flags’ Fright Fest
Copyright 2011 PR Newswire. All Rights Reserved
2011-10-19
GRAND PRAIRIE, Texas, Oct. 19, 2011 /PRNewswire/ — Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, and SEGA® of America, Inc. introduced a program to promote three video game titles at Six Flags Fright Fest, which is presented by SNICKERS®.

SEGA will be promoting their newest game titles, Sonic Generations™, Rise of Nightmares™, and The House of the Dead: OVERKILL™ – Extended Cut, at Six Flags theme parks across the country through the end of October. The multi-faceted promotion includes hands-on SEGA Game Zones at participating parks and marketing across Six Flags Digital Networks, including Six Flags TV, Digital Menu Boards, and Jumbotron networks.

Sonic Generations, rated E for “Everyone” will be featured throughout the parks during the day. Both Rise of Nightmares and The House of the Dead, rated M for “Mature” audiences, will be highlighted during the Fright Fest night-time events that feature bone-chilling walk-through attractions, eerie shows and teeth-chattering thrill rides geared toward older audiences.

As a part of the partnership, Six Flags will launch the “Rise of Nightmares Six Flags Fright Fest Sweepstakes” that allows guests a chance to win a VIP package valid for the 2012 season as well as a Rise of Nightmares game and custom Xbox 360® video game entertainment system from Microsoft with Kinect™. The sweepstakes will be promoted via the Six Flags Media Networks, at sixflags.com, and through local in-market radio stations.

“Six Flags and SEGA® games are both synonymous with adrenaline-pumping thrills and excitement,” said Marcella Churchill, Director of Marketing at SEGA of America. “Sonic the Hedgehog has entertained the masses for over 20 years with its fast-speed fun while The House of the Dead and Rise of Nightmares are bringing over-the-top horror to the mature living rooms. We could not think of a better partnership to express these qualities.”

“This partnership is a true testament to our ability to tailor programming suitable for a specific demographic,” said David McKillips, Senior Vice President Corporate Alliances & Partnership Marketing. “Sonic Generations is the perfect fit for our family-themed daytime entertainment just as Rise of Nightmares and The House of the Dead, both M-rated, will only be enjoyed by our more mature audiences at Fright Fest night events.”

Six Flags is open for Fright Fest weekends in October. For more information, visit frightfest.sixflags.com.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is the world’s largest regional theme park company with approximately $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA’s global website site is located at www.sega.com/us.

To find your nearest Six Flags theme park, head over to their website.

Source: IT News Online

T-Bird’s virtual tour of SEGA JOYPOLIS in Tokyo, Japan

[youtube]http://www.youtube.com/watch?v=gOLmK-pV6XQ[/youtube]

Greetings from the land of the Rising Sun, TSS! I’m currently over in Tokyo on business, but in between the conferences, work, and copious quantities of sushi, I’ve found some spare time to do some exploring, and like all good merch hunters, I made SEGA JOYPOLIS in Odaiba Tokyo one of the prime places I needed to visit!

Within the halls of the Aqua City Mall lies SEGA Joypolis,  probably the last bastion of SEGA’s hayday in the 90’s. The walls are covered with the signatures of the famous actors and artists who have made a visit to the park over the many years since it’s opening. There’s even the odd advert, picture or fixture that remains, and you can see throughout the park if you look hard enough. Over the years the park has evolved, as has SEGA, with their shift from a market dominating company through to a software developer. Unlike the Trocadero in London though, the park seems to have survived through the hardships and remains a bustling hive of activity and a popular destination for families (and couples on dates!).

As well as the bristling shop full of Sonic plushes and the COSPA line Sonic and SEGA paraphanalia, there’s a whole host of UFO catchers stuffed with Draemon, Disney and other goodies…and unlike UK UFO catchers, these actually let you win occassionally! Upstairs on the second level are the ball games, and this year (to my utter delight) you could pick yourself up a Sonic Mobile plush…which I did after only 600 yen worth of tries. You can also exchange your real money for SEGA Tokens emblazened with Sonic’s face…and so I had to keep a few in my pocket for posterity.

What I didn’t know Was that Night of the Werehog has had a 3D makeover for Joypolis viewing. For a mere 600 yen (about £4/$8) you can sit in on a state-of-the-art showing of the animation that came out just after the release of Unleashed year before last. Some might argue that is quite a steep price to watch a 10 minute short (although the added annoyance is the poor exchange rate), however I am personally overjoyed this little piece of awesome is getting general acclaim in Japan.

The top two floors of Joypolis include a plethora of sit-in rides (including a Prison Break themed-ride) and a line of really, really retro stuff, including some Typing of the Dead cabinets which I think you can actually play for free. These are also complimented by the usual bandit machines and obligatory gambling that seems to prevolent in Japan. Unfortunately the restuarant level called “Joypolis Decks” does not include any Sonic themed food. Disappointing.

The one thing you can be sure of at Joypolis is that if you win something, they will make a fuss, and will insist you take many photos to mark the ocassion! If you’re in and about Tokyo, I think that the 620 yen train ticket and the 500 yen entrance fee is small price to pay to come and check out this place!