JAKKS Pacific, the children’s toy company behind such toy lines such as WWE and World of Nintendo action figures, have today announced that it has commenced a global toy licensing deal with SEGA of America to produce Sonic the Hedgehog branded toys in a multi-year contract.
[UPDATE: Check out friends in Germany @ Spindash.de and their photos – credit goes to those guys for these photos and many more!]
Earlier this week we saw footage and images taken from the Nuremburg Toy Fair of the new Jazwares line available later on this year. Well, our friends over at SEGA Memories have managed to obtain snaps of many of the figures and toys to be released to coincide with the 20th anniversary. Some of these have been seen before, but some photos include some others that haven’t been seen before such as the Classic Tails with Badnik figure (see picture – it’s that annoying thing that grabs you in the Chemcial Plant!).
The images also include some “Battle Game” figurines, as well as images for the cover of Archie comics Issue 226, within the classic Sonic & Amy Rose figure set.
Jazwares Display at Nuremburg Toyfair (inc. “Battle Figures”)
Needless to say, I don’t think anyone is going to be short of new merchandise this year!
Cheers to Hogfather and SEGA Memories for the tip and the photos!
If any of you have been waiting feverishly for new information on the figures based on Sonic & SEGA All-Stars Racing then today is your lucky day. Thanks to Toy Fair 2010 in New York we have a slew of new pictures for you and details of what else to expect from Jazwares in the coming months.
Firstly, we have the ASR figures; 5 Inch vehicles with figure and 3″ Mini Racing Figures, inside and outside the box. Next in the gallery blow you should be able to spot the new 6 Inch Knuckles Super Poser. Finally, last but not least is a second Sonic Comic 3″ Double pack, this time featuring Archie’s Sonic issue 207 and three inch figures of Sonic and Metal Sonic! Thats right, the metal one is getting another figure. You wait years for one then three come at once. According to ToyNewsi Jazwares aren’t planning on releasing good ‘ol Metal by himself just yet but it may be in the pipeline later on.
But thats not all the Sonic figure news we have, oh no. Expect to see wave two of the mini ASR figures expand to include Knuckles, Eggman and Tails with wave three being the first to contain none Sonic characters in the guise of Ai Ai, Amigo and Beat. If you’re not into Sonic and cars then you have a Tails 6″ Super Poser to look forward to as well as the Knuckles one and Jazwares also has a mass of plush characters waiting in the wings. Sonic, Shadow and The Werehog are already features on Jazwares webpage but new to the series will be Tails, Knuckles and Silver. Finally it appears Amy will finally get her claws on Sonic as they will be released together in a future comic double pack.
For more pictures see ToyNewsi.
Earlier this month TSS exclusively revealed the first scraps of information about Jazwares teaming up with Tomy to release their Sonic figures in the UK. Today TSS has the full details of the deal including the first wave of figures and prices.
The first thing to take note of is that Tomy have agreements with both Jazwares and SEGA to not only release existing Sonic figures but develop their own Sonic based merchandise. The deal comes in two parts; Tomy will have access to “a massive back catalogue of characters and stories from two decades of Sonic games, to create a range of new and innovative Sonic-branded toys and collectibles for fans and collectors, young and old.” from Spring 2011. Secondly, from February 1st 2010 to December 31st 2010 Tomy will distribute Jazwares’ Sonic figures across the whole of Europe.
In the press release announcing the deals Robert Mann, CEO of Tomy Europe had this to say:
“These are two hugely exciting agreements for Tomy. Sonic the Hedgehog is one of the most iconic characters in the history of videogaming and has brand recognition reaching far beyond. Sonic players have been fanatical about collectibles and merchandise, and today’s generation are no exception. We’re looking forward to working with both Jazwares and SEGA to bring some really innovative and exciting products to market.”
While the business news is exciting Tomy have also released details about the first wave of Jazwares figures to look out for and their recommended retail price.
- 6” Super Posers, highly detailed posable action figures with over 25 points of articulation (£9.99 RRP)
- 7” Soft Figures, plush characters, ready to go wherever your adventure takes you (£6.99 RRP)
- Sonic the Hedgehog Comic Book Pack, a collector’s edition 200th issue comic book featuring Sonic and rival Knuckles, complete with two exclusive 3¾” posable action figures (£16.99 RRP).
This only appears to be the start, so for once Sonic fans in Europe have a reason to be excited when new Sonic figures are revealed. Now if only we knew more about the ASR figures…
Should any of you more eagle eyed readers spot these figures in the wild why not drop us a line at firstname.lastname@example.org and tell us about it?
It’s been a depressing fact of life for UK Sonic fans when it comes to Jazwares range of fantastic figures. Being ‘exclusive’ to Toys R Us stores but so far only in the US has made them very difficult and costly to get hold of. All of that is about to change. Following the announcement of the new ASR figures TSS got in touch with Jazwares to ask if their favourite blue hedgehog and friends would be available to purchase in the UK anytime soon. Jazwares replied and its good news, figures will be heading here “very soon.”
Jazwares has teamed up with Tomy who will be distributing the line of figures and it’s expected like in the US the range will be available to purchase from Toys R Us stores. Further e-mails have been sent to try and ascertain more details such as exactly which figures to look out for and when but until we get the answers this is all we know.
Obviously TSS will be sure to keep you updated on this developing story.