The Crossfire: Ratcliffe Reactions

Hey, broskis, we’re taking a break from the aesthetics of Sonic game design and talking about an equally important part of the game industry, public relations. Today, we’re following up on the GameDaily interview with SEGA VP of Marketing, Sean Raticliffe, which was covered so brilliantly by me last week. I felt that the fanbase could be split on the remarks by Mr. Ratcliffe, in that they could be the soothing words that calm the fan backlash of the newer Sonic titles or that they are partaking in the same PR bullshit that SEGA has been spewing for years now. Where do you stand?

SEGA VP of Marketing, Sean Ratcliffe.  Full of sanguity or shit?

Sean Ratcliffe: Full of Sanguity or Shit?

POINT: SEGA has fully acknowledged its mistakes and the future Sonic games will be of better quality.

We have rarely seen somebody from SEGA step forward and field a question like the one that GameDaily asked (“Aren’t you concerned about the brand though when game after game is mediocre at best?”). Ratcliffe admits that the criticism is indeed warranted, thus proving that the Sonic community’s constant complaining was good for something, in a sense. We can continue to/finally be optimistic about the future of the franchise. Continue reading The Crossfire: Ratcliffe Reactions

SEGA Admits to Making Poor Sonic Games

SEGA’s Vice President of Marketing, Sean Ratcliffe, sat down with Game Daily for an in-depth interview and discussed the lack of quality control in the Sonic the Hedgehog franchise.

It is about time. Ratcliffe said:

“Some of that criticism is probably warranted. We definitely recognize that a franchise that has been going as long as Sonic, you really have to put a huge amount of effort in to make sure that you maintain that quality, and arguably a disproportionate amount of effort. However, I would say we recognize it, which is why you’re seeing us this year taking the first steps in making sure the quality is right, and we’re constantly looking at innovation. We can’t just stand still with Sonic; we’ve got to be looking at different ways to develop the character, different genres, and so on.”

He added:

“So your point [about quality] is a fair one, and it’s a challenge to Sega to make sure we’re pushing and making sure the quality is there with Sonic. Do we get concerned about it? Yes, of course we’re always concerned about how we’re developing that franchise. And a lot of time and effort is spent discussing how we develop Sonic.”

Continue reading SEGA Admits to Making Poor Sonic Games