SEGA Setting Up SEGA Arcade For San Diego Comic-con 2011

SEGA has announced that they will be attending this year’s San Diego Comic-con. The publisher won’t have a booth at the convention center though, but instead a ‘pop-up arcade’ space nearby. The public will be able to go into the arcade and try out playable demos of many of SEGA’s upcoming games before they’re released, including Sonic Generations, the first public demo of Mario & Sonic at the London 2012 Olympic Games and more.

SEGA will also be unveiling a new unannounced game, which will likely be Aliens Infestation for the Nintendo DS. The game recently turned up on the ESRB’s website, meaning an official announcement could be on the way soon, and what better place could you lift the lid on an Aliens game than at San Diego Comic-con?

Thanks to R@qH1eL at the SSMB, we have some pics from the outside of the SEGA Arcade in its current state.

For more details, check out the ad at the top of this article and the press release below.

SEGA IS SETTING UP SHOP AT SAN DIEGO COMIC-CON 2011

Check out and Play SEGA’s Upcoming Blockbusters Before Anyone Else!

SEGA® of America, Inc. today announced that fans will get a chance to play SEGA’s upcoming fall and spring releases in SEGA’s limited-time-only pop-up arcade at the Comic-Con International 2011 in San Diego. The company is setting up its own SEGA Arcade space near the convention center and will have a number of its highly anticipated titles playable for all, including Sonic Generations™, Rise of Nightmares™, Captain America: Super Soldier™ and an all new unannounced game. Comic-Con marks the first time the public can get their hands on many of these games before their releases later this year.

The list of games playable at SEGA Arcade in San Diego includes:

Captain America™: Super Soldier
House of the Dead: OVERKILL™ – Extended Cut
Guardian Heroes™
Rise of Nightmares™
Mario & Sonic at the London 2012 Olympic Games™
Renegade Ops™
Shinobi™
Sonic Generations™
and more!

Location:

345 6th Avenue (between K Street and J Street) in San Diego, California

Hours:

Wednesday, July 20th from 7-pm-11pm
Thursday, July 21st through Saturday, July 23rd from 1pm – 9pm
Sunday, July 24th from 11am-7pm

Sources: SEGA of America’s Flickr and SEGA Addicts