As part of their promotion of their Sonic branded sneakers, PUMA has set up a display outside of E3’s West Hall.
The display isn’t simply showing off the $130 sneakers, though. The display also includes a recreation of Green Hill’s famous loop-de-loop! The loop isn’t just a piece of cardboard either, as it also contains a giant, fully functional hamster wheel.
Unfortunately, people were apparently hurting themselves on the wheel before we arrived, and my cohort Jason Berry had to sign a liability waver before he could even stand on it for the picture I took below. As of now, walking on the wheel is no longer allowed, and the movement will be disable tomorrow.
On Wednesday June 13, get ready to party with Belly and Crush 40 as Sega teams up with Puma to give you a rockin’ launch party for their new Sonic-themed shoes at Nice Kicks in L.A. This includes a meet and greet with Sonic Team’s own Takashi Iizuka. While the shoes go on sale on the 12th, the party is on the 13th. While no ticket info is given, it appears to be a party open to the public, so you may want to come in early before it gets too crowded.
Alex and I are bound to be there, so expect coverage right here at the Sonic Stadium. In the meantime, go to the offical launch announcement page for more information.
We finally have images and a release date for the Sonic sneakers SEGA and sneaker company PUMA announced back in March. The blue shoes feature some Green Hill-inspired decoration, as well as a running Sonic sprite on the insoles. These shoes will be released alongside the Eggman-inspired sneakers revealed last week on June 5, for $130 at Puma.com, Puma stores and select sneaker retailers.
If you’re wondering what $130 sneakers look like, check out the press images below. Be on the look out for some old school SEGA console cameos!
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