Sonic at Toy Fair 2013 Round Up

jazzwarestoyfair2013

As mentioned a few days ago, the annual New York Toy Fair (NYTF) was held this week. Why is this a big deal? Well, for toy makers who have a license to make Sonic toys, this is the one of the best chances for them to promote their upcoming toys to retailers, buyers and the press. To compare it to videogames, this Toy Fair is the toy version of an event like E3.

In the last two years, NYTF booths have had a big Sonic presence at them and this years was no exception. However, unlike previous years in which Jazwares’ booth accidentally (though it wasn’t clear at the time) spoilt the announcement of Sonic Generations, security on unannounced products has been quite tight, very few photographs have been taken of the new merchandise… but that doesn’t mean we didn’t discover a few new things you might find of interest.

Continue reading Sonic at Toy Fair 2013 Round Up