SEGA Settles Lawsuit With Nike Over NBA 2K2 Ad Campaign

They say that imitation is the sincerest form of flattery. Well, in the world of advertising and marketing that saying probably doesn’t get you very far, as SEGA has decided to settle out of court with sports giant Nike after allegations of a copycat ad campaign.  Continue reading SEGA Settles Lawsuit With Nike Over NBA 2K2 Ad Campaign