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Showing results for tags 'lawsuit'.
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They say that imitation is the sincerest form of flattery. Well, in the world of advertising and marketing that saying probably doesn't get you very far, as SEGA has decided to settle out of court with sports giant Nike after allegations of a copycat ad campaign. Nike filed suit in February claiming that the TV commercials for NBA 2K2 lifted elements from Nike's own 'Frozen Moment' advertisements. After a lengthy legal battle, the two parties have come to an agreement. SEGA will pay for Nike's legal fees and donate $50,000 in Nike's name to the Boys & Girls Club of Portland, Oregon and Memphis, Tennessee. SEGA and its advertising agency Leagas Delaney must also issue an official statement of apology to Nike. More details can be found at Gamespot. -
We all know that SEGA's arcade hit Crazy Taxi is a wacky game. But just how 'ker-azy' is it? Well, if you're the unfortunate daughter of a parent current suing Sega Corp in the US, it can be quite epileptic. Reports have surfaced around the web concerning a legal case that has been brought against Sega Corp by Claire Richoux in New Orleans. The lawsuit claims that Richoux's daughter suffered an epileptic seizure after playing Crazy Taxi in November 2000. Because the lawsuit also states that the child has never exhibited symptoms of epilepsy, it alleges that the fault for the incident lies with Sega. "Sega sold products which were defective and unreasonably dangerous," reads a statement from Richoux's lawyers. The lawsuit began in the New Orleans state court and has since progressed to the federal court. A number of video game companies have been sued for similar incidents, including Nintendo last year when two families alleged that their children had seizures while playing Mario Kart. We'll let you know if this progresses any further. Source: Press Release (via Gamerweb) -
http://www.bbc.co.uk...nology-19377261 The precise sum which Samsung has been ordered to pay Apple is $1,051,855,000 ($1.05bn). An astronomical sum of money. I'm not a fan of Apple in the slightest, and this whole saga just makes me dislike the company even more. The ideal response from the Judge and Jury would have been Apple being told that they can't patent round corners, and that all of their 'innovations' are prior art... like this: Dat prior art from 1987.
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They say that imitation is the sincerest form of flattery. Well, in the world of advertising and marketing that saying probably doesn't get you very far, as SEGA has decided to settle out of court with sports giant Nike after allegations of a copycat ad campaign. Nike filed suit in February claiming that the TV commercials for NBA 2K2 lifted elements from Nike's own 'Frozen Moment' advertisements. After a lengthy legal battle, the two parties have come to an agreement. SEGA will pay for Nike's legal fees and donate $50,000 in Nike's name to the Boys & Girls Club of Portland, Oregon and Memphis, Tennessee. SEGA and its advertising agency Leagas Delaney must also issue an official statement of apology to Nike. More details can be found at Gamespot. View full story
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We all know that SEGA's arcade hit Crazy Taxi is a wacky game. But just how 'ker-azy' is it? Well, if you're the unfortunate daughter of a parent current suing Sega Corp in the US, it can be quite epileptic. Reports have surfaced around the web concerning a legal case that has been brought against Sega Corp by Claire Richoux in New Orleans. The lawsuit claims that Richoux's daughter suffered an epileptic seizure after playing Crazy Taxi in November 2000. Because the lawsuit also states that the child has never exhibited symptoms of epilepsy, it alleges that the fault for the incident lies with Sega. "Sega sold products which were defective and unreasonably dangerous," reads a statement from Richoux's lawyers. The lawsuit began in the New Orleans state court and has since progressed to the federal court. A number of video game companies have been sued for similar incidents, including Nintendo last year when two families alleged that their children had seizures while playing Mario Kart. We'll let you know if this progresses any further. Source: Press Release (via Gamerweb) View full story
