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At long last! After a couple years of non-existence in the region, SEGA has announced that it will work to re-establish itself in Europe with a new base of operations from which it will directly sell games in the UK and across the continent. Company director Satoshi Kayama confirmed the move, in a report by XenGamers, as a means to reduce the cost of its operating expenses in the region. Since the fall of the Dreamcast, SEGA had to close its European offices and work with publishing partners Infogrames and Sony to release its games here. But it seems like the cost of doing this has given the company an opportunity to return to direct sales and marketing operations in the territory. "SEGA hopes to significantly reduce operating expenses by handling future software releases internally," XenGamers writes. "Currently, SEGA must sell 2.6 million software units in Europe in order to break even financially. By handling future releases internally however, SEGA plans to reduce that figure to 2 million next year." All sounds super positive, best of luck with it SEGA! We can't wait to see you in the UK and Europe properly again! Source: XenGamers
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It sounds like SEGA is in a bit more of a stable situation since exiting the console business a year or so ago, as according to a new report the company is interested in purchasing some third-party publishers to add to its list of development studios. According to a story on Reuters (via Gamespot), the House of Sonic is mostly looking towards publishers in the West - North America and Europe - in an attempt to "strengthen its position in the market and move it closer to the achievement of its goal to be the top publisher in the world." THQ and Infogrames, two publishers that have had close connections with SEGA in the past, are name-checked as potential acquisition targets, but one company that is apparently ruled out is FIFA publisher Electronic Arts. This may be great news for SEGA and its growth as a third-party publisher. We'll let you know if anything comes of this.
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At long last! After a couple years of non-existence in the region, SEGA has announced that it will work to re-establish itself in Europe with a new base of operations from which it will directly sell games in the UK and across the continent. Company director Satoshi Kayama confirmed the move, in a report by XenGamers, as a means to reduce the cost of its operating expenses in the region. Since the fall of the Dreamcast, SEGA had to close its European offices and work with publishing partners Infogrames and Sony to release its games here. But it seems like the cost of doing this has given the company an opportunity to return to direct sales and marketing operations in the territory. "SEGA hopes to significantly reduce operating expenses by handling future software releases internally," XenGamers writes. "Currently, SEGA must sell 2.6 million software units in Europe in order to break even financially. By handling future releases internally however, SEGA plans to reduce that figure to 2 million next year." All sounds super positive, best of luck with it SEGA! We can't wait to see you in the UK and Europe properly again! Source: XenGamers View full story
-
- SEGA
- SEGA Europe
-
(and 1 more)
Tagged with:
-
It sounds like SEGA is in a bit more of a stable situation since exiting the console business a year or so ago, as according to a new report the company is interested in purchasing some third-party publishers to add to its list of development studios. According to a story on Reuters (via Gamespot), the House of Sonic is mostly looking towards publishers in the West - North America and Europe - in an attempt to "strengthen its position in the market and move it closer to the achievement of its goal to be the top publisher in the world." THQ and Infogrames, two publishers that have had close connections with SEGA in the past, are name-checked as potential acquisition targets, but one company that is apparently ruled out is FIFA publisher Electronic Arts. This may be great news for SEGA and its growth as a third-party publisher. We'll let you know if anything comes of this. View full story