SEGA Planning Exciting Things for Sonic as a Brand “in the Near Future”

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GamesBeat recently spoke to two members of staff from SEGA in a new interview: senior director of digital marketing Mike Evans and director of online operations Ethan Einhorn. When asked about the current console tradition and how SEGA views the market right now, Einhorn briefly mentions some “very exciting” plans for Sonic in the near future in the below snippet.

Ethan Einhorn: We’re taking, on the console side, more of a pillar approach. We’re doing some very exciting things with Sonic as a brand in the near future. We’re also very heavily focused on strategy, as you’ve seen with our pickup of [Company of Heroes developer] Relic, as well as what we’re doing with [Total War developer] Creative Assembly. Of course, we’re continuing to do core titles like Aliens: Colonial Marines.

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