[UPDATE] Is SEGA Searching For a New Sidekick For a Future Sonic Game?

Sonic's Sidekick artist site

UPDATE: We have learned that while the Sonic page wasn’t archived at Google until April 17th 2014, the images were uploaded to Michael Nagy’s site July 15th 2013. It’s now very likely that this is a scrapped project.

Thanks to Gatestormer at the SSMB for the heads up!

It appears SEGA may be on the hunt for a sidekick for a new Sonic game they’re working on behind the scenes fronted by a new worldwide campaign titled The Search for Sonic’s Sidekick. In slides discovered by The Sonic Stadium at ad agency DDB Tribal artist Michael Nagy’s website there are images of an online mobile game SEGA will use in a competition to get fans involved in the new campaign. DDB Tribal are responsible for major campaigns for events such as The Queens Diamond Jubilee and advertisements for a variety of big brand companies.

The aforementioned mobile game sees players in twelve cities around the globe create a character and then race their character around their city using Google’s Street View technology. You then log your best time onto the leaderboard and the player with the fastest time at the end of the competition will see their character in the next Sonic game. The competition will run for eleven months and visit a new city every month.

Sonic's Sidekick 3

We have created an online game using Google Street view where you compete to become Sonic’s sidekick. Your online avatar will be in the next game that is produced for Sonic. The competition will run for 11 months and move to a different city every month across the globe. The cities include Tokyo, Hong Kong, Berlin, Paris, London, Cape Town, Toronto, New York, San Francisco, Rio De Janeiro and Sydney.

Sonic's Sidekick 5

The description doesn’t mention whether this is a console or mobile title, but for a campaign this big, it’s likely this could be for the next big console game from Sonic Team after Sonic Boom. We checked on Google and this page was archived just last week on April 17th 2014, so it’s very recent. The website http://www.runthestreets.com isn’t live yet, but the domain does appear to be up for sale and a Whois check doesn’t show any ownership by SEGA or Google just yet.

It’s also worth noting that there is no mention or indication of the new character replacing Tails as Sonic’s sidekick, so don’t panic, Tails fans. This new character could likely be playing a sidekick role similar to Chip in Sonic Unleashed or Yacker in Sonic Colours. Whatever the role, the character will obviously be important to the new game.

The images are currently still live on Michael Nagy’s website, but you can also find all of them in our gallery below.

What do you think of this campaign? Is it a good idea to get fans involved in the creation of a new character?

SEGA Planning Exciting Things for Sonic as a Brand “in the Near Future”

Sega-Sonic logo

GamesBeat recently spoke to two members of staff from SEGA in a new interview: senior director of digital marketing Mike Evans and director of online operations Ethan Einhorn. When asked about the current console tradition and how SEGA views the market right now, Einhorn briefly mentions some “very exciting” plans for Sonic in the near future in the below snippet.

Ethan Einhorn: We’re taking, on the console side, more of a pillar approach. We’re doing some very exciting things with Sonic as a brand in the near future. We’re also very heavily focused on strategy, as you’ve seen with our pickup of [Company of Heroes developer] Relic, as well as what we’re doing with [Total War developer] Creative Assembly. Of course, we’re continuing to do core titles like Aliens: Colonial Marines.

Hit the jump for more.
Continue reading SEGA Planning Exciting Things for Sonic as a Brand “in the Near Future”

SEGA to Hold Panel at AOD 2013 About the History & Future of Sonic

Sonic 10th anniversary figurine

UPDATE: Aaron Webber has confirmed via Twitter that there won’t be any new game announcements at the panel.

You may recall an article we published last month about Ken Pontac being listed on AOD 2013’s website as the writer for an upcoming Sonic the Hedgehog game. Well, we’ve now learned from AOD 2013’s Dominic Nguyen, that Ken will be there as part of a bigger official SEGA Sonic presence.

Continue reading SEGA to Hold Panel at AOD 2013 About the History & Future of Sonic

SEGA Talks to Cheat Code Central About the Future of Sonic

Cheat Code Central got some time to speak to a few SEGA representatives at the recent PAX East event about the future of the Sonic the Hedgehog series and have today published all of the juicy details. First of all we learn that like Sonic the Hedgehog 4: Episode 1, Sonic the Hedgehog 4: Episode 2 will not receive any DLC add-on content, BUT Episode 2 does not end the Sonic 4 story.

The booth reps also said that SEGA is committed to delivering more classic Sonic games in the future. While they confirmed that there would be no DLC add-ons for Episode II, they did say that Episode II does not end the Sonic 4 story. Instead, they are taking Sonic games one at a time. If Episode II does well, Episode III will come out. After that, IV, and so on until they get to the point where they are ready to develop Sonic 5 (the rep speculated this wouldn’t be until after Sonic 4: Episode IV).

Continued after the jump…
Continue reading SEGA Talks to Cheat Code Central About the Future of Sonic