SEGA Shop Launches ‘Sonic the Hedgehog Remix’ Collection

Now, these look awesome! SEGA’s official merchandise store has just launched a brand new line of goods on which to splash your cash. 1990s Sonic fans in particular will be happy, as the ‘Sonic the Hedgehog Remix’ collection offers a distinctly retro flavour.

Continue reading SEGA Shop Launches ‘Sonic the Hedgehog Remix’ Collection

SEGA Shop Launches Awesomely Spooky Halloween Merchandise Range

Getting ready for Halloween? No? Yeah, neither have we – there’s just not been a reason to, you know? Until now, that is. SEGA Shop UK/Europe has launched a new range of merchandise that features Sonic, Tails and Eggman in appropriately spooky wear! Continue reading SEGA Shop Launches Awesomely Spooky Halloween Merchandise Range

Mario & Sonic 2020 Demo Hits European Nintendo eShop

Now you don’t have to jump through a couple of hoops in order to get that sweet, sweet Mario & Sonic at the Tokyo 2020 Olympic Games demo for Nintendo Switch. If you live in Europe, that is. Because that same demo is now available on the EU Nintendo eShop. Continue reading Mario & Sonic 2020 Demo Hits European Nintendo eShop

Sonic Mania ‘Drawn Back to the 90s’ Competition: THE WINNERS

WOW! Last week, we asked you all to ‘draw like a 90s kid’ to celebrate Sonic Mania’s launch tomorrow, and boy have we been bowled over by the humungous response (and amazing talent)! It seems like everyone’s nostalgia-bone has been well and truly tickled. Let’s take a look at the winners – and some honourable mentions – below! Continue reading Sonic Mania ‘Drawn Back to the 90s’ Competition: THE WINNERS


Sonic Mania is right around the corner, and you’ve probably pre-ordered the digital version a hundred times over (definitely not an exaggeration), right? What’s that? Something missing? You wish you had the money to grab yourself a Sonic Mania Collector’s Edition on PS4, or that you had the chance to get it before it sold out? Well, boy are you in luck – because we have five of these bad boys to give away courtesy of SEGA Europe.

[This contest is now closed – please stay tuned for winner announcements]  Continue reading SONIC MANIA COMPETITION: Drawn Back to the 90s [CLOSED]

Sega Appoints Ivo Gerscovich as Head of Sonic Brand Outside Japan

Sega have just announced that they have appointed Ivo Gerscovich as the one in charge of the Sonic brand and its related businesses now outside of Japan, specifically the title Chief Brand Officer for the Sonic franchise in North America, Europe, the Middle East, and Australia. He will also now be the Senior Vice President of Sega of America. Continue reading Sega Appoints Ivo Gerscovich as Head of Sonic Brand Outside Japan

SEGA Hosting Sonic Lost World Community Party in London, UK on Hallowe’en

Sonic Lost World Logo

If you live in the UK’s capital city of London and fancy drinking to the surprise PC release of Sonic Lost World, then make sure you clear your schedule this Hallowe’en Saturday. SEGA Europe is hosting a community party in the city’s prominent gaming-themed pub, Loading Bar from 2pm.

The event will give the community a chance to see and play the game running on non-Wii U hardware for the first time before it hits Steam on November 2nd. You’ll be able to play for prizes, win goodie bags on the door (if you’re one of the first to turn up) and meet SEGA Europe’s new community manager, Dan Sheridan.

Tickets are free, but are most likely limited in number, so make sure you grab yourself one at the Eventbrite page. You’ll need to be able to get to Loading Bar (97 Stoke Newington Rd London, London N16 8BX, United Kingdom) on Saturday 31st October 2015 and be 18 years old and over (they serve alcohol there). The party starts at 14:00 and ends at 20:00.

We’re planning to make an appearance there too, so be sure to say hello to Dreadknux & Hogfather on the day too!

SEGA Europe Appoints CPLG to Handle Sonic Licensing in Europe


SEGA Europe has appointed CPLG (Copyright Promotions Licensing Group) to handle its Sonic the Hedgehog licensing business in Europe. This deal will see the agency promoting both the Sonic Boom and Classic Sonic brands across all major European territories, utilizing the Sonic Boom TV series and by launching exciting new products.

CPLG is a big player in licensing and responsible for some major brands, like Tony Hawk, Jurassic World, Minions, Skylanders, Kiss, Sesame Street and more. No doubt it will be interesting to see what promotions and products we will see develop from this deal.


Sonic Lost World demos in Europe this Thursday

Sonic Lost World July screenshots 6Better late than never! In one of the most topsy-turvy release schedules ever, demos for both the Wii U and Nintendo 3DS versions of Sonic Lost World will be arriving in Europe when the eShop updates this week, on Thursday at around 2 or 3pm British time. This follows the demos hitting the US last week and Japan last month – which, when you consider that Europe got the full game before either of those regions, is a rather baffling series of events.

As with the other demos, the EU Sonic Lost World demos will likely contain Windy Hill Zone 1 on Wii U, in addition to Windy Hill Tutorial and Windy Hill Zone 1 on 3DS. If you’ve not played either of the versions yet and want to try them out before you buy – especially with Christmas on the horizon! – now’s finally the chance to do so.

Will you be downloading the demos when they arrive in Europe later this week? Let us know in the comments!

Source: NintendoLife


Sonic Generations 3DS Now Available on EU eShop

October Sonic Generations 3DS Screenshots 12

Following last week’s North American release, the Nintendo 3DS version of Sonic Generations is now available on the European Nintendo eShop. The digital edition of Sonic’s handheld 20th Anniversary game can be yours for £19.99. Just make sure you have plenty of space on your SD card.

Thanks to SuperLink at the SSMB for the heads up!

Sonic Lost World Hits Europe October 18th


Today, SEGA Europe has revealed via a localized version of yesterday’s trailer and their website that Sonic Lost World will launch in Europe October 18th. That’s four days before the game’s US launch, so our fellow fans in the US may want to stay clear of the online Sonic community for those four days if they want to avoid spoilers.

Sources: SEGA Europe YouTube channel & SEGA’s Sonic Lost World product page

Thanks to Theroonco for the heads up!

Nintendo Confirms S&ASRT 3DS Feb 2013 Delay For Europe

Retailers have been listing another delay for Sonic & All-Stars Racing Transformed on 3DS for a little while now, but in their new release schedule, Nintendo has confirmed the delay to February 2013 for Europe. US and Australian retailers are also listing a delay to February 2013, so expect a delay in those territories, too.

SEGA hasn’t commented on this fresh delay, with their website still saying it’s out now in Europe and Australia, and will release December 11th 2012 in the US. The PS Vita version has been quietly released in Europe today, still without release date information, game details, screenshots and video from SEGA. If that’s anything to go by, things don’t look promising for the 3DS version.

Source: Nintendo Europe (via Nintendo Everything)

S&ASR Transformed PS Vita Out This Friday in Europe, Delayed in US Again?

Retailers have been listing the PS Vita version of Sonic & All-Stars Racing Transformed for release in Europe on December 7th 2012 for a while, but now Sumo Digital’s Steve Lycett aka S0L has confirmed the date at our very own SSMB.

I’m waiting for confirmation over on the US side, but the EU Vita version should be out this Friday on the 7th December

A post by SSMB member BlueTidalGamer reporting on his copy being despatched reaffirms this.

My copy of the Vita version has dispatched from ShopTo.

SEGA Europe still hasn’t announced a date and both their website and press site to this day still say it and the 3DS version have been out since November 16th 2012 with the PS3 and Xbox 360 versions.

As for the US, Lycett says in the above quoted post that he’s waiting for confirmation of a release date from SEGA of America. With retailers listing a new date of December 18th 2012, this indicates that the PS Vita version may well not meet its originally announced release date of December 11th 2012, though SEGA of America’s website is still listing that same date.

Source: SSMB (Link 1, Link 2)

Sonic Adventure 2 Available in Europe October 3rd, PC Version Officially Confirmed

SEGA Europe has officially dated the upcoming Sonic Adventure 2 HD port for October 3rd on PSN and XBLA in Europe, one day after the game is released on the US PS Store. The XBLA date is a little odd given that SEGA of America announced an October 5th date for the XBLA version in the US and how Xbox Live updates worldwide, and usually on a Wednesday. Could SOA have made a mistake?

In other news, a PC version has been officially confirmed, but the release date for that platform is unfortunately ‘TBC’. Once a release date is divulged we’ll let you know. With today’s news, SEGA has also released some artwork, which you can view below in our gallery.

Source: SEGA Press

S&ASR Transformed Limited Edition Now Available to Pre-order in the UK & US

On Monday SEGA announced that Europe will be getting a Limited Edition of Sonic & All-Stars Racing Transformed featuring the same additional content that the US is getting in its Bonus Edition. These editions contain an exclusive Outrun Bay track, exclusive Metal Sonic character + Metal Sonic mod pack, and exclusive stickers for your in-game license.

Four UK online retailers now have the Limited Edition available to pre-order. A list of the retailers, platforms and prices is available after the jump.
Continue reading S&ASR Transformed Limited Edition Now Available to Pre-order in the UK & US

Blast Away! Sonic Blast Hits EU 3DS eShop on Thursday

Following the recent downloadable re-releases of Sonic Triple Trouble and Sonic Labyrinth, the speedy blue hedgehog will be once again be hitting the Nintendo 3DS eShop this week in Sonic Blast for the SEGA Game Gear.

Originally released in 1996, the game is a traditional side-scrolling platformer which sees Sonic and Knuckles teaming up to collect the Chaos Emeralds and take down the evil Dr Ivo “Eggman” Robotnik. Sonic Blast was the last Sonic game released for the Game Gear and boasts pre-rendered graphics based on its similarly-titled counterpart, Sonic 3D Blast (known as Sonic 3D: Flickies’ Island here in Europe), giving it a unique look when compared to its other 8-bit brothers.

European 3DS owners will be able to download the game from Thursday for £4.50.

Are you planning to have a blast with Sonic Blast? Or do you think it’s more “blast to smithereens” than “blast processing”? Let us know in the comments!

Source: Official Nintendo Magazine UK


Sonic Labyrinth Rolls on to the EU Nintendo 3DS eShop Today

Following the release of Sonic the Hedgehog: Triple Trouble a while ago, SEGA will be releasing bizarre Game Gear title Sonic Labyrinth on the European Nintendo 3DS eShop today for £4.50. The game sees Sonic forced to slow down and instead spin dash around isometric grids to hunt down keys, destroy enemies and make his way to the goal before time runs out.

Will you be downloading Sonic Labyrinth? Let us know in the comments.

Source: Official Nintendo Magazine UK

Sonic Heroes Now Available on EU PS Store

PS2 Classic Sonic Heroes has randomly been released on the European PlayStation Store today. PS3 owners can download it for £7.99/€9.99, and if you do purchase it, you’ll need to make sure you have 4.5GB of storage space free. There is no word from SEGA or Sony about whether this game will also be made available on the US PS Store.

If you want to refresh your memory or have never seen/played Sonic Heroes before, here’s an old trailer for the game.


Source: EU PS Blog

Thanks to SSMB member Hogfather for the heads up!

15% Off January Sale on at, US Store Coming at a Later Date

SEGA has issued a press release today regarding the launch of their official Sonic store, which went live last month. To celebrate the launch, all customers can get 15% off all items until the end of the month by using the JANSALE15 promotional code. Our readers over the pond will be happy to hear that SEGA has announced plans to release a similar store in the USA and other American markets at a later date. We’ll bring you details on the US store as and when they are made available. For now, check out the press release after the jump.
Continue reading 15% Off January Sale on at, US Store Coming at a Later Date

New Sonic Generations Japanese Trailer & 150 3DS Screenshots


SEGA Japan has released a new trailer which gives a look at some gameplay footage from the console and 3DS versions of Sonic Generations to promote the game’s release over there in a couple of weeks. SEGA Japan and SEGA Europe have also together released one hundred and fifty new screenshots of the 3DS version, which showcase all seven stages in the game, as well as the game’s multiplayer mode. You can view all of the images in our gallery below.

Sources: SEGA Press &

Sonic Generations 3DS US Release Date Revealed, EU Date Re-affirmed

SEGA Europe and SEGA of America have finally announced release dates for the Nintendo 3DS version of Sonic Generations. The portable edition of the game will hit Europe November 25th as previously revealed by SEGA Germany, while the US gets it three days earlier on November 22nd. A date for Australia is yet to be revealed.

Source: SEGA Blog

Thanks to SonicSilverSS in our comments section for the heads up!

Second Sonic Generations Demo Now Available on EU PS Store

After a mistaken report from SEGA stating the European PS3 version of the second Sonic Generations demo would land on the PlayStation Store yesterday, the demo is now available to download. As with the Xbox 360 version, this demo comes in both Modern and Classic Sonic flavours of Green Hill Zone, so you can try out how both hedgehogs play before the game’s release in a couple of weeks. The PS3 version of the demo weighs in at 665 MB.

The EU PS Blog says it’s available across all European locales.

Thanks to CobraRoll at the SSMB for the heads up!

Sonic Generations Goes Portable November 25th in Europe

GoNintendo reports that SEGA Germany has announced the European release date for the Nintendo 3DS version of Sonic Generations via a press release. The portable edition of the game will hit shelves in Europe November 25th, just 21 days after the Xbox 360, PS3 and PC Download versions are released.

We’ll let you know when we hear word of the US and Australia release dates.

Source: GoNintendo

Sonic Generations PC Box Art Revealed, Not a Games For Windows Title

UPDATE: Our commenters have informed us that SEGA’s non-Games For Windows retail PC games usually support Steam, so this one likely will too. We’ll let you know when we get confirmation.

Original article:
UK retailers Amazon and Zavvi have revealed the box artwork for the Europe exclusive retail PC version of Sonic Generations, which, as you can see, is the same as the PS3 and Xbox 360 versions. The box art confirms that the retail version will not be a Games For Windows title, meaning players won’t be able to unlock achievements through Windows Live and likely won’t be able to obtain any possible DLC. Achievements have already been confirmed for the Steam download version.

On the plus side, has the retail PC version priced at just £14.85 at the time of this article’s publication. Bargain!

Sources: Amazon UK and

Got a news tip? Send it in to, or via Twitter at @Shadzter and we’ll credit you for the find.

Sonic Generations to Get Physical PC Release in Europe

Earlier today we reported the official confirmation that Sonic Generations will be released via digital download services on PC. Well, SEGA has since posted an entry on their blog which reveals that Europe will also see a physical boxed release for the PC version later in November after its digital release on the 4th of that month.

Sonic Generations will be available via PC digital download as well as Xbox 360 and PlayStation3 on November 1st in North America and November 4th in Europe. There will also be a boxed version of the PC version available only in Europe later in November.

We’ll let you know when a release date is revealed for the physical PC version and the still dateless Nintendo 3DS version.

Source: SEGA Blog

Thanks to SimplePlan2K8 at the SSMB for the heads up!

Got a news tip? Send it in to, or via Twitter at @Shadzter and we’ll credit you for the find.

SEGA Launches Official EU & US Sonic Generations Website

SEGA has today finally launched an official Sonic Generations website for Europe and the US. Unfortunately, right now there is nothing new to be found apart from three new screenshots of City Escape, Rooftop Run and Seaside Hill in the home console version of the game. There is plenty of content locked out to look forward to until the game’s release, though.

We’ll keep tabs on the website and update you when new content is revealed.

You can check out the new screenshots below.

Thanks to Woun and frokenok3 at the SSMB for the heads up!

Got a news tip? Send it in to, or via Twitter at @Shadzter and we’ll credit you for the find.

Sonic Generations EU & AU Release Dates Officially Confirmed

SEGA has officially confirmed the European and Australian release dates for the PS3 and Xbox 360 versions of Sonic Generations via press releases for the game’s Collector’s Edition revealed yesterday. The European date is, as we already know, November 4th, and Australia will receive the game a day before on November 3rd. Unfortunately, no dates have been given for the Nintendo 3DS version. SEGA’s product page still says we can expect that version in November.


LONDON (September 7th, 2011) – SEGA® Europe Ltd. continues the celebrations for Sonic the Hedgehog’s 20th Anniversary with an impressive Collector’s Edition for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system versions of the upcoming Sonic Generations™ videogame.

The Sonic Generations Collector’s Edition combines limited edition collectables based on the upcoming game as well as assets handpicked by Sonic Team to celebrate Sonic’s 20th Anniversary, providing the ultimate celebration of Sonic for fans new and old.

Included in the Edition is a collectable figurine featuring both Classic Sonic and Modern Sonic, an exclusive, individually numbered commemorative “Gold Ring”, and a “20 Years of Sonic Art” book, containing never before seen sketches and images from the past 20 years. Also contained in the Collector’s Edition are the ‘20th Anniversary Sonic Soundtrack’ featuring a selection of tracks handpicked by Sonic Team, and the ‘History of Sonic: Birth of an Icon’ documentary, an exclusive collection of interviews and footage charting Sonic’s life from inception through to becoming one of the most iconic characters in videogame history. Limited Edition lenticular packaging and bonus additional downloadable content for the game are the final components that make up this unique Collector’s Edition for Sonic Generations™.

Sonic Generations™ will be available on 4th November 2011 on Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system. The game will also be released on the Nintendo 3DS™ system.

Sources: SEGA Press and

Got a news tip? Send it in to, or via Twitter at @Shadzter and we’ll credit you for the find.

F4F Metal Sonic Statue Limited to USA & Canada, Now Available to Pre-Order

First 4 Figures has announced that pre-orders are now open for its new Metal Sonic statue, which comes in both standard and exclusive models at 3kg in weight. The exclusive Metal Sonic statue lights up and costs $174.99, but like its Super Sonic counterpart it is very limited at just 350 of them produced. The standard Metal Sonic without light up features costs $20 less at $154.99 and isn’t as limited at 1,500 produced. Both statues will be available Q2 2011.

There has been a snag with this announcement though, because the statue is only available to USA & Canada residents right now. First 4 Figures has explained on their Facebook page that this is because their European license with SEGA has expired and talks to renew it before Christmas didn’t achieve anything. The company said they will be meeting with SEGA in January in hopes to renew their European licence and said they will keep everyone posted. If you live outside of the USA and Canada and have placed a pre-order, F4F say that you can hold on to your pre-order for now, because they don’t charge until the product is ready to ship.

Here are quotes from their Facebook page for reference:

@Europe – Our EU license has run out but we are trying to get an extension for the resins. We will update when we hear something in early Jan.

We will be giving out an update for non US residents in early Jan – we hope Sega will grant us an extension. We will keep you all posted.

@Non USA/Canadians – Keep you orders – we dont charge in any case until the product is ready to ship and please keep a look out our FB/Website for more info after our meeting with Sega.

We were hoping for an update prior to the holidays but didn’t get it in time.

As part of the update, First 4 Figures released fourteen photos of the exclusive Metal Sonic Statue and eight photos of the standard one. Check them out below.



First 4 Figures newsletter
First 4 Figures Facebook page

Will you be grabbing this statue? Do you live outside of the USA & Canada and feel a bit miffed? Speak out in the comments.

SEGA Cutting Sonic 4 & Sonic Adventure Prices in PSN Sale

UPDATE: SEGA of America has announced that the U.S. PS Store will also see discounts. Check the list below for items and prices. /UPDATE END

Sony’s PlayStation Store Team has announced this week’s European PlayStation Store update two days early, and in it we can see all sorts of festive goodies from not only Sony, but a variety of third-party publishers, including SEGA. Sonic fans who haven’t yet bought Sonic the Hedgehog 4: Episode 1, Sonic Adventure or its Sonic Adventure DX Add-On Pack are in for a treat, because SEGA will be dropping the price of all three items.

Here’s a full list of content SEGA are discounting and their upcoming prices –
EU and U.S.:

* Sonic the Hedgehog 4: Episode One(was – £9.99/€12.99/$14.99 now – £5.49/€6.99/$9.99)
* Sonic Adventure (was – £6.29/€7.99/$10 now – £3.19/€3.99/$5)
* Sonic Adventure DX Add-on Pack (was – £3.19/€3.99/$4.99 now – £1.19/€1.49/$1.99)
* After Burner: Climax (was – £7.99/€9.99/$9.99 now – £3.99/€4.99/$4.99)
* Valkyria Chronicles 2 (PSP) (was – £27.99/€34.99/$39.99 now – £13.99/€17.99/$15.99)
* Phantasy Star Portable 2 (PSP) (was – £19.99/€34.99/$39.99 now – £13.99/€17.99/$15.99)

U.S. only:

Gunstar Heroes (PS3) (was – $4.99 now – $2.99)
SEGA Genesis Collection (PSP) (was – $15.99 now – $9.99)
Iron Man 2 (PSP) (was – $19.99 now – $15.99)

These discounts will only be available during Sony’s Christmas sale, which runs from December 22nd until January 5th, so grab them while they’re there.

Sources: EU PlayStation Blog
SEGA of America Blog

Will you be taking advantage of these great offers? Let us know in the comments.

Sonic Free Riders Out Now In Europe, Launch Trailer


Xbox 360 Kinect is now available in European territories and one of its launch titles is SEGA’s Sonic Free Riders, the third game in the Sonic Riders series and one that takes full advantage of Kinect’s abilities. To celebrate the European arrival of their first Kinect title, SEGA Europe has put out a new launch trailer with the return of the beautiful people from the earlier trailers to remind you how the game is played. More gameplay footage from the game’s various tracks is included, too.

Have you bought the game today? If so, share your thoughts on it in the comments. If you’re yet to buy it and plan to, Amazon appear to be the cheapest offer in the UK, with a price of £29.93. If you see a cheaper price, let us know.

Source: Sonic City Blognik

Sonic 4 WiiWare Out Now In Europe and Australia

European and Australian Wii owners can now finally purchase the WiiWare version of Sonic the Hedgehog 4: Episode 1 from the Wii Shop Channel. The game costs 1,500 Nintendo Points and weighs in at 387 blocks of memory. Those hoping for multiple control schemes such as the Classic Controller and Gamecube Controller will be disappointed, because the game only supports the Wii Remote. Special Stages do have some control choices however, with the option of playing with the d-pad or with motion control.

Will you be buying Sonic 4 on WiiWare today? Let us know and share your thoughts on the game in the comments.

Thanks to just4lolzz in the comments for the heads-up on the Australian release.

Sonic Unleashed: Mazuri and Adabat & Empire City DLC Now On EU PS Store

We’re just over a day late, but forgive us as this news was unexpected and came completely out of left field; it was even missing from the PS Store Update blog entry at the Official EU PS Blog. Looking at the EU PS Store, you’ll now find SEGA Europe yesterday FINALLY released the final two pieces of downloadable content for Sonic Unleashed on the PlayStation 3, content that Xbox Live and other territories PS Stores got June 12th last year, namely the Mazuri Adventure Pack and the Adabat & Empire City Adventure Pack. The packs cost £2.39 each, with the Mazuri pack containing four daytime and two nighttime stages, and the Adabat & Empire City pack containing five daytime stages and four nighttime stages.

Any EU PS3 version owners out there glad to finally see this? Let us know in the comments.

Sonic & Knuckles FINALLY Coming To Virtual Console

Remember a long time ago Sonic & Knuckles for Virtual Console was registered at the ESRB and PEGI rating board sites? Well it looks like SEGA had a plan… wait for Sonic 4 to be announced! Now all of you Wii owners in Europe can finally experience the conclusion to Sonic 3 from Feb 12th next week before you move on to Sonic 4. Continue reading Sonic & Knuckles FINALLY Coming To Virtual Console

Holoska Adventure Pack Now On EU PS Store


European PS3 users have been very patient while they have been lagging behind with Sonic Unleashed downloadable content packs. For the past couple of weeks the European Playstation Store has been two packs behind Xbox 360 users and PS3 users from other regions but today you can now download the Holoska Adventure Pack. Unfortunately the Mazuri Adventure Pack is still to come but with no downloadable content released today on Xbox Live or the Playstation Store in other regions at least you EU PS3 users aren’t far behind now.

SatBK Art Competition – Europe Entries Borked, Contest Restart

ArchangelUK of Sega Europe community staff has updated the Sonic City Blognik with an important update regarding the European side of the Sonic and the Black Knight art contest.




Now, due to the issues with this and also the looooong delay in the other language sites going online we’ve managed to get the the closing date for European/Australian entries ONLY put back til Friday September 26th.