Jetix & Gaya Extend Sonic Toy License

The companies that brought you the incredible “Sonic the Hedgehog Chess” and squeezable Sonic figures, Jetix Consumer Products and Gaya Entertainment, have expanded their licensing agreement for more Sonic toys.  CEO of Gaya Entertainment, Andre Schmitz, said:

“We are very proud to announce the teaming up of Jetix and Gaya Entertainment for this project.  2009 will be an important year for everybody´s favorite Hedgehog and being a part of it is highly appreciated. With our product line-up for Sonic, we intend to offer something for everyone, may it be old or young.”

Georg Liedmeier, licensing manager at Jetix Consumer Products also spoke:

“Jetix is looking forward to working with Gaya Entertainment and delivering quality products from one of its most cherished franchises to both fans of the series and model collectors alike.”

The company will be rolling out new collectibles by the end of May, but has yet to find a UK distributor.  Three companies are in talks with Jetix and Gaya for UK distribution.

[From Toy News Online]

SEGA, Germans do something very right with Sonic Chess

Oh for God’s sake! First it was Shadow and all the shooting action, then we had Silver and his mind-moving stuff, and just recently we had to put up with a Werewolf… and NOW we get Chess in our Sonic games? This is unacceptable! This new game is just going to throw out the classic Sonic gameplay for Bishop-takes-Knight action. What has the world come to? SEGA, what are you thinking?

… Seriously, this is freaking awesome. German game maker Gaya Entertainment are creating these official Chess boards, complete with Sonic themed pieces that just melts the heart. It’s OK, adults who grew up with Sonic (and non-Sonic fans/classic fans), you can show this to all your mates and actually be cool because it uses the whole retro style to Sonic, Tails, Knuckles and Amy. The chess board is 47cm x 47cm and the pieces are about 6cm in height, and made from PVC.

In this ‘MegaDriven’ game of chess, Sonic is the King (ironic being that the piece can only move one space at a time), Amy the Queen, Tails the Knight and Knuckles is (bashing) the bishop. Master Emeralds take the role of rooks, and to avoid using all those other shitty characters the Pawns are all rings. Wonderful. Missing Dr. Robotnik in there, would have been cool to have seen him in his Egg-o-matic and some classic badniks as the opposing side, but this is more than enough for me.

I’m not even kidding when I say this is probably the best thing SEGA have done with the Sonic franchise in a decade. Does Amy actually seem cuter to you in her Sonic CD outfit there or is that just me? Sonic looks so cool. Sigh.

If you’re as eager as I am for this (it might really be because I used to play Chess as a kid rather than the design), Gaya are selling this next February/March for 39.99 Euros.

Gaya Entertainment (via Sega Nerds)