See San Francisco’s Sonic 4: Episode II Billboard

SEGA has this evening released a photo on the Sonic Facebook page of the Sonic the Hedgehog 4: Episode II billboard in San Francisco that the company previously stated was in the works. Nothing much else to say except it’s great to see SEGA putting Sonic in the public eye.

Source: Official Sonic Facebook Page

Thanks to unknown for the heads up!

Let The Olympic Winter Memes Begin!

So there I was, innocently adding the new Mario and Sonic at the Olympic Winter Games Artwork page (with transparent, clean PNG character art and all), when I came across these monstrosities. These images are part of SEGA’s “lifestyle” advertising campaign for the new Mario and Sonic sports mashup, and… well, they’re quite terrible, aren’t they?

I’ve not seen any of these being used in ‘lifestyle’ print or magazines (although having said that, I don’t make it a point to collect issues of Grazia or whatever), it makes you wonder whether SEGA, Nintendo et al just do these photo shoots for a laugh one day, never to be used for fear of irritating readers with these guys’ faces. Some of these faces are hilarious though, but deep down it really kinda wants you lose the will to live.

Gallery full of 20-odd lifestyle promotional M&S images after the jump. Best captions win Awesome Points™.
Continue reading Let The Olympic Winter Memes Begin!

SEGA Reveals UK M&S Marketing Campaign Details


SEGA Europe have revealed to MCV their UK marketing plans for Mario & Sonic at the Olympic Winter Games and it’s set to be SEGA’s biggest campaign ever.

90 second ads costing millions of pounds will be shown alongside big shows such as the X Factor and on five kids channels on launch day.

Sega estimates that 93 per cent of housewives and 88 per cent of kids will see the advert 11 times each, while 80 per cent of 16 to 34 year-old adults will see the advert eight times each.

8 million cinema goers over the span of 5 months will see 30 second ads for the game before family and childrens movies.

SEGA has secured 5 front covers of various magazines over the course of 6 months and will be print advertising the game for 3 months.

SEGA will be running online ads on various key specialist and lifestyle sites for 4 weeks.

As mentioned earlier, this will be SEGA’s biggest marketing campaign ever. SEGA are planning the following:
– Instore activities from launch to February 2010
– Full range of premium POS
– Pre-order incentives
– Competitions and online features in the months after launch
– In-store events across 40 retail outlets.

Looking to be a very exciting game launch, we’ll be keeping an eye out for more info so stay tuned to TSS in the coming weeks.