A funny thing happened on my way to the First4Figures Collectors Club Page today, I was quite surprised to see tons of posts from multiple posters lamenting the cancellation of the Sonic line. Quite baffled by this I looked into it a little more and found even more people saying that the Sonic line was to be cancelled or ‘in danger’.
After doing some research, it seems that in a recent Q&A video, First4Figures strongly hinted that the Sonic line was indeed in danger, specifically future releases being cancelled unless the next statue sells very well.
The comments in question are made in this video (April 7th, between 46:00-48:00), a user asks about a ‘Modern Metal Sonic’ statue and the staff respond that it won’t happen unless the 25th anniversary statue sells very well. At first the tone is jokey, but then it changes to a more sombre and serious one, with them finally saying “Make sure that sells well or… forget about Modern Metal Sonic,” at which point one of them even shakes their head.
Now whilst there has been no official confirmation (that I can find) as to the specific reason as to why the Sonic line is in danger, but many long term fans of F4F have been stating on the Facebook page that what’s happening is very similar to what happened to Kirby and a few other franchises.
It seems that future lines can suffer depending on the sales of a previous statue, even if in the past the line had done very well. Fans have been citing Kirby as a prime example, which had a previously announced statue cancelled due to poor sales over an earlier release.
So if that’s indeed the case, who was the last character in the Sonic series that got a statue? This guy.
Yup, Silver is being cited by many on the F4F page as being the reason for these comments, checking the exclusive statue, it seems that only 375 were made in response to orders… Compare that to the Exclusive Tornado statue which cost $45 more had 425 made… that’s… not good.
More information as and when we get it.
Source: First4Figures Q&A
UPDATE: A F4F staff member responded on our Facebook page with the following
Hey all. Let me chime in. that 425 number isnt the real number. That was just a random number selected before we moved to the 2 week preorder system, where you get a more accurate number for Silver at 375. (We usually round it up to a nicer number) So sales arent just based on Silver alone. Tornado sold way less than the 425 number suggested. For many years, the company only had 3 members, so those ‘low’ numbers were ok to get by however with growth now in these last couple of years. Things need to be improved at all levels. Our prices have remained relatively very low and competitive in the same market and we continue to improve the way we make our products accessible with flexipay options. Hope that helps abit more with the story. Thanks
So what we get from this are a number of things.
The first is that the Tornado sold even lower than the 425 quoted here, combined with the fact that F4F has expanded it’s business means that we now have two statues in a row which might have both fallen far below expectations which suggests that the line really is at risk.