SEGA: We Have No Plans to Postpone Sonic Frontiers

SEGA has formally ruled out delaying the launch of Sonic Frontiers, and reiterated its “high expectations” for the upcoming adventure game to perform well when it launches this Winter.

The comments come during an investor Q&A panel hosted by corporate parent company SEGA Sammy Holdings, as financial results for the past quarter were published in Tokyo this week. Senior executive vice president Koichi Fukazawa and executive vice president Makoto Takahashi were answering questions on a range of topics, and apparently there was concern to some ‘mixed reactions’ to the Sonic Frontiers reveal earlier in the year.

“We do not consider postponing the launch at this point. Within the communication with users, we intend to reflect the parts that can be reflected within the development timeline and to build empathy with users,” SEGA’s official translated response reads. “Sonic IP is a mainstay title we will sell over the long term in the future, and we will continue to strengthen it in the next fiscal year onwards as well.”

The company also noted that the release of the Sonic the Hedgehog movies have had a positive impact on Sonic game franchise sales, and it is expected that Paramount’s ‘Sonic 2’ will also help uplift game sales of Sonic Frontiers.

“We have high expectations for Sonic Frontiers, the mainstay title that is scheduled to be launched this winter. In the previous film, repeat sales of Sonic titles grew and Sonic’s licensing business was also positively affected after the film was released.

“The same effect is expected in the film this time, which has become a bigger hit than the previous one, and while aiming to expand the reach of Sonic IP, we also want to aim for the upside for the new title.”

SEGA Sammy reported earlier this week an increase year-on-year in Sonic series game sales during the first fiscal quarter of 2023, up some 400,000 units compared to the same period the year before to reach a total of 1.4 million video game related units sold. The increase was partly thanks to the double-whammy of the Sonic 2 movie release and the late-quarter release of Sonic Origins.


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Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.


  1. Welp, just remember what happened the last couple of times an unfinished Sonic game went out. Hopefully gamers have wised up.. but who knows, it might be good? 🙂

  2. I mean what else can they do? Most Sonic games rushed to market are buggy messes, but so far that hasn’t been the criticism I’ve heard about Frontiers. They can’t delay it to redesign the whole thing when it’s this far along. May as well put it out and hope it doesn’t hurt their brand too much. And even if it does, well, that’s par for the course for Sonic

  3. Meh, their loss. Sega will release the game in an unpolished state, see that it reviews/sells poorly, and then fail to understand that it’s because they pushed out a rushed product. No surprises there. Typical Sega nonsense.

    What bothers me most about this Frontiers announcement though is that the tone of Sega’s comments makes it sound like they are almost treating Frontiers like a movie adaptation game where the goal is to push out something of questionable quality as soon as they can in order to cash in on the movie hype. This is a really bad shift in strategy because games designed as companions to movies are usually the most soulless forms of shovelware imaginable. It is already bad enough that Sega has a history of rushing Sonic games to market, but shifting the focus to putting minimal time/effort into Sonic games in order to squeeze extra “merchandising” income out of their movie releases means that we’re probably going to see the quality of Sonic’s so-called AAA games reach unprecedented lows. (And now that I just described this scenario, I guess that’s probably what we already got a taste of with the Sonic Boom game adaptation of the cartoon franchise.) Got a bad feeling about all of this.

    1. So in other words, Sonic Boom is primarily a millennial cartoon, and not just a giant new brand SEGA tried to push on westerners, thinking that’s all they’re worth, as it tried to be everything that the Adventure series never stood for (and a middle finger towards that).

      You know, Digimon existed for a long time, and no one what exactly the franchise is supposed to be (not even Wikipedia). We can can describe the creatures themselves, but that’s about it.

      As for Boom, it always struck me as a different interpretation of the franchise in the form of a side-series (while the current one remained dormant after Lost World for four years).

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