SEGA Sammy has reported that the Sonic the Hedgehog game series has sold a total of 5.8 million units worldwide in the past fiscal year (ending March 2022), an increase of 30% over 2021 on the back of new release Sonic Colors: Ultimate.
During the Japanese corporation’s annual business and shareholder meeting, SEGA CEO Haruki Satomi shared details of the Sonic series’ sales performance over the last two years. In the fiscal year 2021 (from April 2020-March 2021), the franchise had sold 4.4m units by comparison.
SEGA also revealed in its report that it aims to spend the next fiscal year (April 2022 through March 2023) “strengthening user engagement” in its core franchises, with the Sonic series specifically mentioned as an area of focus. Noting the release of the Hollywood Sonic movies, the upcoming Sonic Prime on Netflix and SEGA’s own Sonic Frontiers, the company will use these projects as a means to further expand Sonic’s brand awareness globally.
Beyond Sonic, SEGA Sammy also announced a focus over the next year on “multiple” remakes and remasters on top of its planned schedule of new titles in already-established franchises. Sonic was not specifically mentioned as a future focus for this new endeavour, but it did state that an example of this strategy would be the upcoming Sonic Origins – a compilation of classic 16-Bit Sonic titles to be released on modern platforms.
It is likely that SEGA will be looking more broadly at its back catalogue with regards to remakes, but with Sonic fans clamouring for a modern platform release of Sonic Unleashed (outside of Xbox’s Backward Compatibility program) amongst other things, it feels like this is an area in which SEGA’s stated goal of expanding Sonic’s brand could fit quite well.