Seems like we have this sort of thing every year from the Japanese Sonic marketing team, but today we have a new promotional messaging design announced by the official JP Sonic channel. Get ready for ‘Project Sonic ’22’!
Congratulations if you recognise the artwork – it’s a throwback to the original ‘Project Sonic’ branding that Sonic Team used in Japan during the SEGA Saturn generation (used to promote things like Sonic Jam and Sonic R). Only using Modern Sonic silhouette and adding the year 2022, obviously.
It’s probably a good time to do this as well, because this year is going to be absolutely stacked with Sonic media and content, as Sonic’s 30th Anniversary unofficially spills over to 2022 (most likely due to delays suffered by the ongoing COVID pandemic). We have the Sonic Prime TV series hitting Netflix soon, the Sonic the Hedgehog movie sequel arriving in theatres, the Sonic Origins compilation pack and a brand new game in Sonic Frontiers. So there’s plenty to be excited about.
What do you think of the Project Sonic ’22 branding? Love it? Hate it? Share your thoughts!