SEGA Joypolis Could Be Heading to Europe and the US

Last year, SEGA sold their Joypolis amusement business to the China Animation Cultural Technology Group. Now CA Joypolis, the company created by that sale, is exploring expanding the SEGA-branded indoor park into overseas markets. The news comes from YouTuber and former Sonic Stadium staffer Dave “Badnik Mechanic” Luty.

According to a report CA Joypolis released, “the Group has entered a [memorandum of understanding] with another international partner to select a location for launching theme park in the UK within approximately half a year and explore the possibility to launch theme parks in Europe, North America and elsewhere.”

At the moment, there are three Joypolis locations, all in Asia, with a fourth now planned to open in South China. It’s been a long time since western markets have seen a proper SEGA theme park, with the only serious attempt SEGAWorld, which launched in the UK and Australia back in the 90s, and only lasted a few years. Sonic’s presence at the current Joypolis locations doesn’t tend to be that large, due to the character’s lack of popularity in Asia. One wonders whether or not a UK version of the park would feature the character more prominently.

We may have a better idea of whether a UK Joypolis location will happen, and perhaps what form it will take, by the end of the year.

via Badnik Mechanic

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Nuckles87

Alex Peal has been an editor at Sonic Stadium since 2007, and has been covering events like E3, PAX, and SDCC since 2010. An avid retro gamer, he runs a monthly stream on Twitch where he explores obscure Sonic oddities, and how aspects of the franchise have evolved over the decades.

1 Comment

  1. Best Fridays news to me! OMG, I would literally spend my entire time inside one of those parks and won’t stop until I win every Sonic prize!

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