It seems that SEGA is preparing to organise a special music concert to celebrate Sonic the Hedgehog’s 30th Anniversary, according to a recent report in a licensing trade magazine.
In the latest issue of the Australian Total Licensing magazine, a page is dedicated to the blue blur’s 30-year milestone and broadly reports on SEGA’s plans for the occasion. Alongside projects such as the recently-announced LEGO Set and Netflix animation Sonic Prime, a segment briefly discusses a “music concert with special guests”.
SEGA’s Sonic is a billion-dollar franchise and one of the most popular and enduring video game characters of all time… Throughout 2021, SEGA will be celebrating Sonic’s 30th anniversary with new game content, a music concert with special guests and a wide array of new licensing and merchandising partnerships.
No other details were revealed, but you can assume that SEGA will share more when it is good and ready. The issue right now with planning an event like this is that the world is still reckoning with the COVID-19 pandemic, making it quite difficult to organise something safe. However, it could be that SEGA hosts a range of online concerts, akin to Tomoya Ohtani’s online DJ sets from Tokyo’s Joypolis late last year.
See the entire article from Total Licensing above, and you can visit the website and read the entire issue here.