Aaron Webber, also known in the Sonic community as RubyEclipse, has been the head of the Sonic public relations team for five years. As of today, however, that is changing. Webber has made a statement announcing that he is moving on to a new position within the ranks of SEGA.
Now, it is very important to understand that, while Aaron Webber is leaving Sonic’s PR team, he will still be with SEGA. We also don’t know what, exactly, his new position is. Nevertheless, Aaron Webber’s legacy on Sonic’s PR team, and to SEGA as a whole, is impressive.
Webber himself looked back at his legacy in his official statement. He says that the day he returned, he stopped “running tweets through approvals in Japan”, a move that he calls “risky” and “a good way to lose your job”. The goal, he says, was to “make you laugh, and to try to embody some of Sonic’s old 90s attitude along the way”.
So, what will this mean for the Sonic PR team going forward? Well, Webber also addressed this. In fact, he confirms that “things already changed hands many months back”. Webber’s also excited about the people that he’s passing the torch to, “Katie, Justin, and others”, that will be “leading the channels forward into the new decade”.
On behalf of the team at Sonic Stadium, we wish Aaron Webber all the best at his new position at SEGA. He’s been a massive help to the Sonic community and SEGA, and we have no doubt that the Sonic PR team will do just fine. Congratulations, and thank you for all the laughs you’ve provided over the years. Good luck!