SEGA celebrated its 59th anniversary yesterday in style, publishing a flashy new corporate video that recalls the company’s history and promises plenty of exciting projects for the future – alongside a pledge to earn its status as a ‘game changer’ in the entertainment industry.
“Creation is Life,” starts the video, which involves two blue shooting orbs passing through the various eras of SEGA development, from its humble days as a coin-operated machine manufacturer to its ‘service’ based products like the Dreamcast console and its inter-connected arcade games.
“A history of moving experiences… never before-seen products… never before-seen services… what we really have created… is moving experiences through our products and services,” the video continues. “Surprise. Enthusiasm. Happiness. Let’s change the game. Let’s gather our strengths… Be a Game Changer.”
We’re looking forward to seeing what SEGA has cooking over the next year as it focuses its efforts on its back catalogue – and of course, a brand new Sonic game that is currently in development. Watch the full video below.
Happy birthday, SEGA!