JAKKS Pacific, the children’s toy company behind such toy lines such as WWE and World of Nintendo action figures, have today announced that it has commenced a global toy licensing deal with SEGA of America to produce Sonic the Hedgehog branded toys in a multi-year contract.
The toy line will consist of action figures, playsets, plush toys, and a customisable pinball track set, which will be showcased for the first time at the International Toy Fair in New York taking place this weekend from February 16th to the 19th 2019. In advance of the event, JAKKS have shown off an image of the Sonic, Tails, Knuckles and Shadow action figures that will form part of their 4″ action figure line.
Craig Drobis, SVP marketing for JAKKS Pacific, said: “We are incredibly excited to work with SEGA of America to bring this iconic property and character to life. The JAKKS line of toys, role-play, and dress-up extends the ‘Sonic’ experience from screen-time to play-time.”
As always, we will keep you up to date on all the details of the new toy line as it comes!
Source: Business Wire