As part of their promotion of their Sonic branded sneakers, PUMA has set up a display outside of E3’s West Hall.
The display isn’t simply showing off the $130 sneakers, though. The display also includes a recreation of Green Hill’s famous loop-de-loop! The loop isn’t just a piece of cardboard either, as it also contains a giant, fully functional hamster wheel.
Unfortunately, people were apparently hurting themselves on the wheel before we arrived, and my cohort Jason Berry had to sign a liability waver before he could even stand on it for the picture I took below. As of now, walking on the wheel is no longer allowed, and the movement will be disable tomorrow.