Well, of all the crazy collaborations we’ve seen over the last 17 years, we can’t say there’s been anything quite like this. To market the upcoming Sonic Forces in Japan, SEGA has announced that it is partnering with titillating bar and restaurant Hooters. Yes. Hooters. That one.
The collaboration was announced during SEGA’s Sonic-specific Tokyo Game Show livestream this past weekend, although not a lot of details were revealed (besides the fact that this bizarre crossover is not in fact a weird fever dream).
What we do know, is that the partnership will begin in mid-October and will likely target a number of select Hooters outlets; the presentation featured a slide that showed off some Tokyo-based branches that might see the collaboration happen – Shibuya West, Ginza and Akasaka.
More details are said to be coming within the next day or two; we’ll be sure to keep you abreast of any updates.