In the last few years there has been a small explosion in Sonic Style guides hitting the internet, if you don’t know what a style guide is, give this article a read.
Sometimes we get lucky and a full guide lands in our laps, but this is a very rare event, however we do sometimes get the odd one or two scans of style guides which give us an insight into not only how Sega see’s Sonic and would like retailers, manufacturers and designers to see Sonic, but also how they see us as fans.
For example, did you know that apparently older Sonic Boom fans are more likely to find 2D graphical representation of Boom appealing over 3D? Well you do now because that’s what’s in one of the newly discovered Sonic Boom style guides.
Another fun bit of information, remember so called ‘pixel Sonic’? Looks like it originated from one of these style guides.
The problem is that these style guides are often hard to come by, locked behind expensive license fees, most of the time fans don’t know their contents, let alone as to if they exist. Previously, we’ve been under the impression that there were only a small handful of style guides which fall under the following areas.
- Classic Sonic.
- Modern Sonic.
- Sonic Boom.
- Sega Retro.
But following a discovery today, Sonic has multiple style guides for different marketing purposes, it’s no longer one style guide dedicated to different interpretations of Sonic, but different style guides per media, for example, there are at least 2 style guides for fashion themed products, a style guide for seasonal interpretations of Sonic (so Christmas & Halloween themed, Summer and Winter sports as well as country specific sports).
Based on information discovered today, saw the creation and publication of the following Sonic themed Style Guides
- Boys Fast Fashion (multiple versions may exist).
- Girls and Ladies Fast Fashion (multiple versions may exist).
- Classic Sonic Seasonal (multiple versions may exist).
- Classic Sonic Core Guide (You can read this in full here).
- Sonic 25th Anniversary Style Guide.
- Sonic Boom 2D & 3D art (version 1).
- Sonic Boom 2D & 3D art (version 2).
- Sonic Boom Global Vector Style Guide
- Sega MegaDrive, Master System & Game Gear Style Guide (A huge 400+ page long book!)
- Sega Brand Licensing Book (general Sega information book, contains some Sonic information).
The information was discovered on the website of Sega’s former head of creative Licensing for the EMEA and the Americas, along with samples of each of the style guides she had worked on.
Interestingly, it was also mentioned that at least 20 different style guides had been produced since mid 2015 across all of Sega’s franchises, however with the discovery of multiple guides for Sonic, odds are there are multiple guides out there for the same franchises.
Check out all the images in our gallery below.