About a month ago, we posted news about License Global doing a ‘salute to Sonic’ in their upcoming May issue… well.. that issue is now out, and there is a rather large article with contributions from Ivo Gerscovich, chief brand officer, Sonic the Hedgehog, and senior vice president, SEGA of America & Kristen B. Zimmer retail licensing manager, SEGA
Now, lets get the big question out of the way, they do not announce a new game, and more interestingly, there is absolutely no hint at a new game even mentioned. They don’t even say “With a new game in 2016” or anything to suggest a 2016 game release other than Sonic Boom: Fire & Ice, however, there are one or two other new bits of information which some of you will find very exciting.
First one, is a huge detail which was previously unknown. There is going to be some kind of Sonic announcement/event at this years E3.
SEGA has a lineup of events planned for the Beloved
Blur Blur’s anniversary that started with a Twitch panel
at SXSW and will be followed by events at PAX, E3, San
Diego Comic-Con, New York Comic-Con and a 25th
anniversary party at the House of Blues in San Diego.
And now the easy to read list version of that…
- PAX (doesn’t specify which one).
- San Diego Comic-Con.
- New York Comic-Con.
- House of Blues 25th Anniversary Party.
Continuing the talk of Sonic themed events, Gerscovich comments directly on the house of blues party and states that alongside celebrity guests, there will also be “Surprise Announcements.”
Moving away from events talk. The official Sonic the Hedgehog YouTube channel will be re-launched with the creation of short-form content, animated shorts and brand influencer integration “The space will become a big initiative for SEGA moving forward”.
There is also to be an official Sonic the Hedgehog Twitch channel which will be used to for regular gaming-specific uses and live streaming of events. This might have just confirmed live streaming of the above and future events.
Merchandise was also mentioned, including a few new items which were previously unknown, first of all, there will be a range of Sonic Jewellery, from Love & Madness & Han Cholo, Mishka for street style fashion, Concept One for headwear and cold weather products and Vandor for accessories.
Other items were quoted as follows.
We’re looking at back-to-school, stationery, games and puzzles, housewares, sporting foods, food and health and beauty aids.
Beauty aids is likely a reference to this announcement.
Other brands & licensing deals were Drop Dead for adult apparel, Iron Gut for a range of limited edition prints and a direct-to-retail deal with Forbidden Planet. OTL for electronics, PMS for gifts and accessories and Smith and Brooks for apparel in Sports Direct stores for the U.K.
For the United States, Journeys Kidz will be ‘taken over’ by the Sonic brand, Amazon & Toys R Us will also see their web presence ‘taken over’ by Sonic later in the year.
Now something really exciting, you may remember how a few weeks ago there was a strong hint dropped that Sega were looking to bring Sonic into theme parks? Well we can now reveal that, yes they are indeed looking into Sonic theme park attractions! The article mentions that Sega is looking into Sonic theme park attractions and Gerscovich out rightly states that “The [Sonic] brand is a perfect fit for theme park partnerships,” Given their history with Alton Towers, this is not that hard to believe it will become a reality.
And finally, I lied earlier, the 2016 game was mentioned… here is the full quote.
“Mario and Sonic at the Rio 2016 Olympic Games” for Nintendo’s 3DS, and a WiiU game will debut in June. SEGA will follow with the debut of “Sonic Boom Fire and Ice” for Nintendo 3DS this fall.
Basically, according to this article, there is no ‘new’ game for 2016, it’s just the Olympic title and Fire & Ice. Don’t you believe it. It’s just because it hasn’t been announced yet, in case you haven’t noticed, Sega have been very tight lipped about new games lately.
My take on that quote is as follows.
Have Sega announced a ‘2016’ new game? No.
Did they tell License Global about a new game? No.
Their quote is accurate. They were not told about a new game, so their quote is accurate based on what information they have. Goes back to Sega being very careful this year with what and when they say/reveal things.
Source: License Global May Issue (Note, I got this information from the mobile version of the site, the issue isn’t showing on the desktop version, so if you’re desperate to view it, check the mobile version of the site.)