It’s hard not to pay attention to SEGA’s official Sonic the Hedgehog social media channels when it looks like the poor bloke running it is having a meltdown every day. In today’s episode of Meme Watch, we see the Sonic Tumblr account drop some crazy clues regarding a game that SEGA may (or may not) be making.
Or maybe there are no clues here at all and we’re getting spun into a web of deception. Such is the fun of Meme Watch! If only we had Ken Balough to make sense of any of this…
The above image was posted on the official Sonic the Hedgehog Tumblr account. So far, so meme – it’s a pretty decent spin on the classic ‘What People Think I Do / What I Really Do’ image macro.
What sets this apart from the usual tomfoolery that happens on the SEGA social media channels lies within the tags of the post. The Sonic brand team love playing around with the tags section on Tumblr, and this time is no different with the teasing notes:
#we know you all want a teaser
#but maybe they’re already there–have you looked hard enough? 😉
Of course, the obvious thing to point out here is that SEGA is definitely making a game (contrary to popular opinion). Whether that game is about Sonic though, or is about food instead remains to be seen – we know SEGA loves its food. There’s also the rather nice Harry Potter reference in the description: ‘We solemnly swear we’re up to something good’.
Fans are currently scrambling to make sense of every little detail in the post (in fact, one Twitter fan reckons they’re on to something here), including the strange little squiggle that can be found in the top right corner of the image. But nothing’s bound to be there, right?
It actually looks like a smiley face if you stare at it the right way.
Conspiracy theories ahoy! What do you think is going on here? Let us know in the comments below – you all clearly have better detective skills than any of us.