The Sonic Stadium has discovered that back in January of this year SEGA of America hired motor vehicle industry veteran Brian Fox of Fox Marketing for the role of ‘Automotive & Motorsports Brand Development Consultant’. As well as helping build partnerships within the automotive industry for the Sonic the Hedgehog brand Fox has also been tasked with the designing, building and coordinating of a 25th Anniversary Sonic the Hedgehog vehicle.
Here are the duties in full:
-Select and develop appropriate brand partnerships within the Automotive and Motorsport landscape for Sonic the Hedgehog.
-Brand Position Efforts
-Market Research and Development
-Design, build, and coordinate 25th Anniversary Sonic the Hedgehog Vehicle
-Create New Revenue Streams
-Event Integration Opportunities
It would appear SEGA is certainly going all out for Sonic’s big 25th. Hopefully we’ll see the Anniversary car at a future event such as E3.
Sources: Brian Fox LinkedIn, Fox Marketing Facebook