At this time, it’s hard to dismiss the notion that Sonic Boom, for all its intents hasn’t worked out at all in the way SEGA hoped it would. Now, UK based marketing company ‘Big Evil Robot’ has offered a look at an awesome (but in hindsight quite sad) look at what UK based toy stores like Toys R Us and Smyths could have looked like had Sonic Boom really taken off.
From Big Evil Robot’s website:
SEGA – SONIC BOOM! Shopper Experience
BRIEF : SEGA came to us looking for concepts to expand the launch of their new exclusive to the Wii U game, ‘Sonic Boom!’ as well as deepen engagement and interactivity levels with younger children.
IDEA: We created an eco-system of consumer engagement experiences that would get product into kids hands, generate word of mouth excitement and ultimately led to purchase. A multi-activity roadshow, promoting the new game with the added bonus of being designed to keep kids fit, by creating playful physical activities
- Augmented Reality ‘in-store’ interaction
- iPad Remote controlled inflatable ‘drones’
- Sonic ‘Speed Zorbing’ & Bungee Run
- Interactive POS
- Photo opportunities with core characters
- Spot prizes and treasure hunts
The company hoped to shape a whole brand identity around the Sonic Boom franchise. It featured specially made and themed in-store displays that took advantage of augmented reality, and even a tour that would feature ‘character photo opportunities’, iPad controlled drone flights and activities for children to take part in including treasure hunts, ‘speed zorbing’ and bungee runs.
A slew of merchandise concepts can also be seen. T-Shirts, books and even what looks to possibly be lines of footwear feature in the retail displays seen in the pics.
With Sonic Boom’s game reputation withering on the grapevine, it’s very unlikely that we’ll be seeing anything like this in stores now, but it gives the impression that SEGA were really hoping for a big relaunch of the Sonic franchise with Sonic Boom.
Would you have liked to have seen this come to stores?
Full collection of images from the site below
Big props to Shadzter for the find!