Conceptual drawings for both the famed Sonic 2 ‘Tour Truck’ and indeed Sonic the Hedgehog 2’s logo have been found, courtesy of Market Reactive, a United Kingdom based marketing group that according to their website, was the main marketing force behind the Sonic the Hedgehog series in the early 90s in Europe.
The above image is a concept of the touring truck that carried the goods for the European Sonic 2 tour. We unfortunately are yet to find any images of the final truck that actually did the tour.
Also on the page was this:
Interesting! A concept for the logo of Sonic the Hedgehog 2! That wasn’t all that was found on the page however. The page gave some more interesting insights into Market Reactive’s role in marketing Sonic.
According to MR’s website:
Our task was to create all the collateral associated with this much anticipated release. Cover-art, POS, Promotional material and merchandising all helped catapult Sonic 2 into the record books, becoming the biggest thing since the launch of the Beatles ‘White Album’. Managing to sell over £24M worth of product on the first day of sales!
Part of the ‘Tour’ was the Sonic 2 Roadshow and Hot Air Ballon. The Sonic shaped Balloon – complete with spikes, used three football pitches of Ripstock nylon to make. It flew at prestige balloon events all over Europe and inspired many column inches of press coverage. It’s now in the Llangollen Balloon Festival Archive.
It sounds like the entire campaign in Europe around Sonic 2’s release was all thanks to these guys, including the awesome Sonic hot air balloon. For those unaware, the hot air balloon being referred to is this one, which made frequent appearances around Europe throughout the 90s.
Also included on the page are a collection of airbrush artworks, which we know new were done by artist Duncan Gutteridge, although his name is not actually mentioned on the page.
More as we get it!
Big well done to Shadzter for finding these!