Remember our report earlier this month about Sonic Boom‘s TV series coming to Europe in 2015? Well, those of you hoping for an early 2015 release rather than a later one are in for disappointment, because SEGA Europe’s Head of Brand Licensing Sissel Henno has revealed the show will air in Europe Autumn 2015. This is much later than the late 2014 launch planned for the US and France and very strange considering the Sonic Boom tie-in games for Wii U and 3DS are being released in November this year.
“‘Sonic Boom’ is definitely an evolution; it’s a new look and feel for the brand,” explains SEGA Europe Head of Brand Licensing Sissel Henno. She says the new series – which will launch later this year in the US and France, and Autumn 2015 across the rest of Europe, along with tie-in video games, comic books and other licensed products – represents a new era for the beloved character and a platform to introduce Sonic the Hedgehog to a new generation of fans.
Henno also appears to imply that we’ll see more of Sonic on mobile platforms in the future.
Those additional opportunities include mobile games, such as the recent success Sonic Dash. Henno says the inclusion of Sonic the Hedgehog in Nintendo’s “Super Smash Bros.” video games is another area where SEGA believes new licensing partnerships can be made. “We think there’s lots of opportunities in the future,” she says.
You can read more about SEGA’s licensing plans for the future at the link below.
Source: Retail Merchandiser
Do you think Autumn 2015 is far too late for the Sonic Boom TV show in Europe? Let us know your thoughts in the comments.