Nintendo released their new Nintendo 2DS system last week, and the company is very confident that Sonic will help boost sales of the new budget-priced system with his new game Sonic Lost World.
“There is a lot of opportunity to engage with the younger audience on Sonic with the new entry-level Nintendo 2DS console. From launch to post launch we’ll be focused on kids,” said Nintendo product manager Dani Robinson.
“Peak season this year is without doubt a big celebration of Nintendo franchises and Sonic sits high on every platform gamers list of ‘must play’ titles.”
Ads for Sonic Lost World will be played at cinemas alongside Turbo 3D and Cloudy With A Chance Of Meatballs 2. A TV campaign on Nickelodeon, Disney and Boomerang started October 14th and will run for three weeks.
Thanks to SSMB member LazyPenguinGuy, we have that TV ad for you below.
Sonic Lost World will be released exclusive on Wii U and Nintendo 3DS/2DS in Europe this Friday October 18th.
Source: MCV UK